Planning application
25/06931/ADV
Basement And Ground Floor Smithson Tower 25 St James's Street London SW1A 1HA
Proposal
Display of non-illuminated fascia sign measuring 0.63m x 0.22m; and wall plaque sign measuring 0.28m x 0.45m.
As published by the council, reference 25/06931/ADV
Timeline
Dates from the published record
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26 Sep 2025
Received by Westminster
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30 Sep 2025
Validated
Checked as complete and ready for consideration.
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14 Nov 2025
Decision issued: Application Permitted
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21 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/06882/LBC Awaiting decision
Basement And Ground Floor Smithson Tower 25 St James's Street London SW1A 1HA
Installation of a fascia sign, a wall plaque and 8 vinyl logos behind glazing. (Linked with 25/06931/ADV)
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26/01780/LBC Awaiting decision
Denham Building 27 St James's Street London SW1A 1HA
Creation of new landscaping including the installation of new planting, external lighting, street furniture and replacement entrance to the Bank Building fronting the Smithson Plaza. (Linked with 26/01779/FULL)
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26/01779/FULL Awaiting decision
Denham Building 27 St James's Street London SW1A 1HA
Creation of new landscaping including the installation of new planting, external lighting, street furniture and replacement entrance to the Bank Building fronting the Smithson Plaza. (Linked with 26/01780/LBC)
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25/09169/LBC Granted
Smithson Tower 25 St James's Street London SW1A 1HA
Installation of new external ductwork and associated external alterations to fifth floor roof level including replacement roof membranes, access hatch and installation of a maintenance-only door to existing roof plant enclosure.
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26/00095/LBC Granted
Smithson Tower 25 St James's Street London SW1A 1HA
Installation of 120 metres of fibre telecommunications cable from the 13th floor communications room to the basement intake room.
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25/09168/FULL Granted
Smithson Tower 25 St James's Street London SW1A 1HA
Installation of new external ductwork and associated external alterations to fifth floor roof level including replacement roof membranes, access hatch and installation of a maintenance-only door to existing roof plant enclosure.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
-
26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.