Planning application
25/06924/ADV
38 Maddox Street London W1S 1PY
Proposal
Display of externally illuminated hanging sign measuirng 0.9m X 1.35m, externally illuminated fascia sign measuring 3.5m X 0.3m, internally illuminated fascia sign measuring 0.377m X 0.5m, non illuminated fascia sign measuring 1.275m X 0.63m, 0.4m X 1.1m and 0.4m X 1.3m
As published by the council, reference 25/06924/ADV
Timeline
Dates from the published record
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26 Sep 2025
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/03413/NMA Awaiting decision
25 - 27 St George Street London W1S 1FS
Amendments to planning permission dated 02 May 2025 (RN: 25/01410/FULL) for alterations to the elevations on St. George St and Masons Arms Mews; removal of the car lift to the basement parking from Masons Arms Mews; extensions at fourth, fifth, sixth and seventh floor levels for use as office accommodation (Class E) with new terraces at fourth, fifth, sixth and seventh floor levels. Installation of PV panels and green roof at main roof level; planting on the terraces; new external stair in the lightwell on the southern side of the building; creation of a new lightwell on the St George Street side of the building including railings; new cycle parking facilities and associated works; NAMELY the provision of two areas for planters on the front St George Street elevation; amending the location of lighting fixtures to entrance; addition of address signage at ground floor level main entrance; amending level 06 and level 07 window sizes on both St George Street and Masons Arms Mews; and amending the wording of Condition 5 to allow the doors on St George Street to open outwards onto pavement for fire safety purposes.
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25/06059/NMA Granted
25 - 27 St George Street London W1S 1FS
Amendments to planning permission dated 11th August 2025 (RN:25/01410/FULL) for Alterations to the elevations on St. George St and Masons Arms Mews; removal of the car lift to the basement parking from Masons Arms Mews; extensions at fourth, fifth, sixth and seventh floor levels for use as office accommodation (Class E) with new terraces at fourth, fifth, sixth and seventh floor levels. Installation of PV panels and green roof at main roof level; planting on the terraces; new external stair in the lightwell on the southern side of the building; creation of a new lightwell on the St. George Street side of the building including railings; new cycle parking facilities and associated works; NAMELY, amendments to the design of the main office entrance.
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25/07446/NMA Awaiting decision
25 - 27 St George Street London W1S 1FS
Amendments to planning permission dated 11th August 2025 (RN 25/01410/FULL) for the Alterations to the elevations on St. George St and Masons Arms Mews; removal of the car lift to the basement parking from Masons Arms Mews; extensions at fourth, fifth, sixth and seventh floor levels for use as office accommodation (Class E) with new terraces at fourth, fifth, sixth and seventh floor levels. Installation of PV panels and green roof at main roof level; planting on the terraces; new external stair in the lightwell on the southern side of the building; creation of a new lightwell on the St. George Street side of the building including railings; new cycle parking facilities and associated works. NAMELY, 300mm increase to roof height; 993mm building line to be pushed out at level 7 to improve structural load distribution; and additional louvres to plant at the rear of the building on level 6.
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25/06207/ADFULL Granted
25 - 27 St George Street London W1S 1FS
Details of a scheme of public art pursuant to condition 14 of planning permission dated 11th August 2025 (RN: 25/01410/FULL)
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26/00885/NMA Awaiting decision
25 - 27 St George Street London W1S 1FS
Amendments to planning permission dated 11 August 2025 (RN: 25/01410/FULL) for Alterations to the elevations on St. George St and Masons Arms Mews; removal of the car lift to the basement parking from Masons Arms Mews; extensions at fourth, fifth, sixth and seventh floor levels for use as office accommodation (Class E) with new terraces at fourth, fifth, sixth and seventh floor levels. Installation of PV panels and green roof at main roof level; planting on the terraces; new external stair in the lightwell on the southern side of the building; creation of a new lightwell on the St. George Street side of the building including railings; new cycle parking facilities and associated works. NAMELY, to amend the approved position of the balustrade of the approved roof terrace at seventh floor level to increase terrace area
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25/08147/ADFULL Awaiting decision
25 - 27 St George Street London W1S 1FS
Detailed drawings of all new windows and doors pursuant to condition 15 (C) of planning permission dated 11th August 2025 (RN:25/01410/FULL )
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.