38 Maddox Street London W1S 1PY

1. 26 Sep 2025

   Received by Westminster

2. 13 Oct 2025

   Decision issued: Application Permitted

3. 21 Jul 2026

   Added to PlanIndex

Westminster granted permission on 13 October 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 25 - 27 St George Street London W1S 1FS

  25/06059/NMA Submitted 26 Aug 2025 50 yards away

  Amendments to planning permission dated 11th August 2025 (RN:25/01410/FULL) for Alterations to the elevations on St. George St and Masons Arms Mews; removal of the car lift to the basement parking from Masons Arms Mews; extensions at fourth, fifth, sixth and seventh floor levels for use as office accommodation (Class E) with new terraces at fourth, fifth, sixth and seventh floor levels. Installation of PV panels and green roof at main roof level; planting on the terraces; new external stair in the lightwell on the southern side of the building; creation of a new lightwell on the St. George Street side of the building including railings; new cycle parking facilities and associated works; NAMELY, amendments to the design of the main office entrance.

  Granted Amendments Extension 11 docs

• 25 - 27 St George Street London W1S 1FS

  25/07446/NMA Submitted 15 Oct 2025 50 yards away

  Amendments to planning permission dated 11th August 2025 (RN 25/01410/FULL) for the Alterations to the elevations on St. George St and Masons Arms Mews; removal of the car lift to the basement parking from Masons Arms Mews; extensions at fourth, fifth, sixth and seventh floor levels for use as office accommodation (Class E) with new terraces at fourth, fifth, sixth and seventh floor levels. Installation of PV panels and green roof at main roof level; planting on the terraces; new external stair in the lightwell on the southern side of the building; creation of a new lightwell on the St. George Street side of the building including railings; new cycle parking facilities and associated works. NAMELY, to increase the roof height by 300mm; bring the building line forward by 993mm at seventh floor level; and insertion of additional louvres at the rear of the building at sixth floor level.

  Granted Amendments Extension 40 docs

• 25 - 27 St George Street London W1S 1FS

  25/06207/ADFULL Submitted 1 Sep 2025 50 yards away

  Details of a scheme of public art pursuant to condition 14 of planning permission dated 11th August 2025 (RN: 25/01410/FULL)

  Granted Full applications 11 docs

• 25 - 27 St George Street London W1S 1FS

  26/00885/NMA Submitted 12 Feb 2026 50 yards away

  93% historically approved · decision due ~9 Apr

  Amendments to planning permission dated 11 August 2025 (RN: 25/01410/FULL) for Alterations to the elevations on St. George St and Masons Arms Mews; removal of the car lift to the basement parking from Masons Arms Mews; extensions at fourth, fifth, sixth and seventh floor levels for use as office accommodation (Class E) with new terraces at fourth, fifth, sixth and seventh floor levels. Installation of PV panels and green roof at main roof level; planting on the terraces; new external stair in the lightwell on the southern side of the building; creation of a new lightwell on the St. George Street side of the building including railings; new cycle parking facilities and associated works. NAMELY, to amend the approved position of the balustrade of the approved roof terrace at seventh floor level to increase terrace area

  Awaiting decision Amendments Extension 23 docs

• 25 - 27 St George Street London W1S 1FS

  25/08147/ADFULL Submitted 7 Nov 2025 50 yards away

  Detailed drawings of all new windows and doors pursuant to Condition 15 (C) of planning permission dated 11th August 2025 (RN: 25/01410/FULL)

  Granted Full applications Windows or glazing 21 docs

• 25 - 27 St George Street London W1S 1FS

  25/08990/ADFULL Submitted 11 Dec 2025 50 yards away

  Details of balustrade to the lightwell and to the seventh-floor terrace pursuant to conditon 15 (a & b) of planning permission dated 11 August 2025 (RN: 25/01410/FULL)

  Granted Full applications 4 docs

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising