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Planning application

31 King Street Covent Garden London WC2E 8JD

Granted Westminster 25/06780/ADV Advert Application (ADV)

Relates to 25/06779/LBC

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of two halo illuminated fascia signs each measuring 0.81m x 0.26m. (Linked app: 25/06779/LBC).

As published by the council, reference 25/06780/ADV

Application record

Reference
25/06780/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
22 Sep 2025
Validated
22 Sep 2025
Decided
14 Nov 2025
Ward
St James's
Decision by
Delegated Decision
Postcode
WC2E 8JD

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • 25/06779/LBC Granted

    31 King Street Covent Garden London WC2E 8JD

    Installation of new signage & new interior fit-out. (Linked app: 25/06780/ADV).

    Decided 14 Nov 2025 Heritage and listed buildings

Timeline

Dates from the published record

  1. 22 Sep 2025

    Received by Westminster

  2. 14 Nov 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Cases linked to this one on the register

  • 25/06779/LBC Granted

    31 King Street Covent Garden London WC2E 8JD

    Installation of new signage & new interior fit-out. (Linked app: 25/06780/ADV).

    Decided 14 Nov 2025 Heritage and listed buildings

1 later application on the register refers to this one:

  • 25/06779/LBC Granted

    31 King Street Covent Garden London WC2E 8JD

    Installation of new signage & new interior fit-out. (Linked app: 25/06780/ADV).

    Decided 14 Nov 2025 Heritage and listed buildings

Who's behind it

Company information only, from the register and Companies House

Flagship Store Development Ltd Agent, a developer registered in Retford

Active · incorporated 2020 · Retford

2 applications on PlanIndex

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 14 November 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 31 King Street Covent Garden London WC2E 8JD

    25/06779/LBC Submitted 22 Sep 2025 50 yards away

    Installation of new signage & new interior fit-out. (Linked app: 25/06780/ADV).

    Granted Heritage and listed buildings 12 docs

  • 30 King Street Covent Garden London WC2E 8JD

    25/08817/ADV Submitted 4 Dec 2025 50 yards away

    Display of an externally illuminated fascia sign and hanging signs measuring 0.12m x 0.62m and 0.55m x 0.55m.

    Granted Advertising 7 docs

  • 15 King Street Covent Garden London WC2E 8HN

    22/04364/ADV Submitted 1 Jul 2022 50 yards away

    Display of one halo illuminated fascia sign measuring 0.3m x 0.8m and non-illuminated blade sign measuring 0.4m x 0.08m

    Granted Advertising 7 docs

  • 11 - 12 Floral Street London WC2E 9DS

    22/04913/ADLBC Submitted 20 Jul 2022 50 yards away

    Detail of a) new gated entrance under 13-14 Floral Street; b) external wall of 12 Floral Street onto the service yard/ alley showing the new office entrance and any other proposed alterations; and c) new external steps and external doors at the side elevation of 12 Floral Street onto the service yard/ alley in the context of retained fabric pursuant to condition 3 of listed building consent dated 11 July 2022 (RN: 22/02841/LBC).

    Granted Conditions 12 docs

  • 11 - 12 Floral Street London WC2E 9DS

    22/04914/ADFULL Submitted 20 Jul 2022 50 yards away

    Details of plans and elevations of new gated entrance pursuant to condition 4 of planning permission dated 11 July 2022 (22/02840/FULL).

    Granted Full applications 8 docs

  • 16 King Street Covent Garden London WC2E 8JF

    26/00904/LBC Submitted 13 Feb 2026 50 yards away

    90% historically approved · decision due ~10 Apr

    Replacement of principle entrance doors. [Linked to 26/00903/FULL]

    Awaiting decision Heritage and listed buildings 9 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06247/ADV Awaiting decision

    57 Carnaby Street London W1F 9PX

    Display of three internally illuminated fascia sign measuring 2.34m X 0.3m, 0.796m X 0.3m, 2.34m X 0.3m, two internally illuminated projecting sign measuring 0.1m x 0.5m and 0.1m X 0.5m

    Received 11 Sep, published by the council 21 Sep 2026 Advertising