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Planning application

40 Carnaby Street London W1F 7DU

Decided Westminster 25/06585/ADV Advert Application (ADV)

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Installation of internally illuminated LED Screen to side walls & ceiling measuring 2.4m x 1m.NOT REQUIRED

As published by the council, reference 25/06585/ADV

Application record

Reference
25/06585/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Not required
Received
15 Sep 2025
Validated
3 Nov 2025
Decided
3 Nov 2025
Ward
West End
Postcode
W1F 7DU

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2025: 1 approved, 0 refused.

  • 26/04344/LBC Decided

    40 Carnaby Street London W1F 7DU

    Removal of the floodlight style streetlight and install a Victorian Windsor Lantern and associated cabling.

    Submitted 1 Jul 2026 Heritage and listed buildings
  • 25/06586/LBC Granted

    40 Carnaby Street London W1F 7DU

    Installation of LED digital screens to the side walls & ceiling within the window display area.

    Decided 7 Apr 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 15 Sep 2025

    Received by Westminster

  2. 3 Nov 2025

    Validated

    Checked as complete and ready for consideration.

  3. 3 Nov 2025

    Decision issued: Not required

  4. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Whiteroom Brand Design Agent, a design practice registered in Warwick

Active · incorporated 2010 · Warwick

2 applications on PlanIndex

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

18 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

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After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 40 Carnaby Street London W1F 7DU

    25/06586/LBC Submitted 15 Sep 2025 50 yards away

    Installation of LED digital screens to the side walls & ceiling within the window display area.

    Granted Heritage and listed buildings 27 docs

  • 40 Carnaby Street London W1F 7DU

    26/04344/LBC Submitted 1 Jul 2026 50 yards away

    90% historically approved · decision due ~26 Aug

    Removal of the floodlight style streetlight and install a Victorian Windsor Lantern and associated cabling.

    Decided Heritage and listed buildings

  • 39 Carnaby Street London W1F 7DT

    05/02620/ADV Submitted 5 Apr 2005 50 yards away

    Display of non-illuminated fascia and projecting signs.

    Granted Advertising 6 docs

  • 39 Carnaby Street London W1F 7DT

    05/02619/FULL Submitted 5 Apr 2005 50 yards away

    Installation of new shopfront.

    Granted Full applications Windows or glazing 6 docs

  • 39 Carnaby Street London W1F 7DT

    05/02560/CAC Submitted 4 Apr 2005 50 yards away

    Removal and installation of new shopfront.

    Decided Heritage and listed buildings Windows or glazing 5 docs

  • 39 Carnaby Street London W1F 7DT

    03/06033/ADFULL Submitted 1 Aug 2003 50 yards away

    Details of first floor window pursuant to condition 2 of planning permission 03/0279/FULL dated 22 July 2003 for the erection of a rear extension.

    Granted Full applications Extension Windows or glazing 3 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06247/ADV Awaiting decision

    57 Carnaby Street London W1F 9PX

    Display of three internally illuminated fascia sign measuring 2.34m X 0.3m, 0.796m X 0.3m, 2.34m X 0.3m, two internally illuminated projecting sign measuring 0.1m x 0.5m and 0.1m X 0.5m

    Received 11 Sep, published by the council 21 Sep 2026 Advertising