Planning application
124 - 126 Horseferry Road London SW1P 2TX
Relates to 25/06573/FULL
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of internally illuminated LCD portrait screen on communication hub on pavement opposite 107 Horseferry Road measuring 0.935m x 1.67m. (Linked app: 25/06573/FULL).
As published by the council, reference 25/06574/ADV
Application record
- Reference
- 25/06574/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 15 Sep 2025
- Validated
- 15 Sep 2025
- Decided
- 14 Nov 2025
- Ward
- St James's
- Decision by
- Delegated Decision
- Postcode
- SW1P 2TX
Site history
Applications at this address on the Westminster register
This site has had 5 applications since 2022: 3 approved, 2 refused.
-
25/06573/FULL Refused
124 - 126 Horseferry Road London SW1P 2TX
Installation of an open access Communication Hub, following the removal of an existing communication apparatus. (Linked app: 25/06574/ADV)
-
25/05597/CLOPUD Granted
124 - 126 Horseferry Road London SW1P 2TX
Replacement of two wire glass panes at third floor level on the north facade.
-
25/05597/CLLB Granted
124 - 126 Horseferry Road London SW1P 2TX
Replacement of two wire glass panes at third floor level on the north facade.
-
22/04578/ADFULL Granted
124-126 Horseferry Road London SW1P 2TX
Sample of the glass and details of the new glass fixings pursuant to Condition 4 of planning permission dated 01 April 2022 (RN: 22/01075/FULL).
Timeline
Dates from the published record
-
15 Sep 2025
Received by Westminster
-
14 Nov 2025
Decision issued: Application Refused
-
21 Jul 2026
Added to PlanIndex
Related applications
Cases linked to this one on the register
-
25/06573/FULL Refused
124 - 126 Horseferry Road London SW1P 2TX
Installation of an open access Communication Hub, following the removal of an existing communication apparatus. (Linked app: 25/06574/ADV)
1 later application on the register refers to this one:
-
25/06573/FULL Refused
124 - 126 Horseferry Road London SW1P 2TX
Installation of an open access Communication Hub, following the removal of an existing communication apparatus. (Linked app: 25/06574/ADV)
Who's behind it
Company information only, from the register and Companies House
JCDecaux UK Ltd Agent, registered in Middlesex
Active · incorporated 1982 · Middlesex
264 applications on PlanIndex · across 28 councils · 64% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
23 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
124 - 126 Horseferry Road London SW1P 2TX
Installation of an open access Communication Hub, following the removal of an existing communication apparatus. (Linked app: 25/06574/ADV)
Refused Full applications 28 docs -
124-126 Horseferry Road London SW1P 2TX
Sample of the glass and details of the new glass fixings pursuant to Condition 4 of planning permission dated 01 April 2022 (RN: 22/01075/FULL).
Granted Full applications 11 docs -
124 - 126 Horseferry Road London SW1P 2TX
Replacement of two wire glass panes at third floor level on the north facade.
Granted Lawful development 15 docs -
124 - 126 Horseferry Road London SW1P 2TX
Replacement of two wire glass panes at third floor level on the north facade.
Granted 15 docs -
44 Medway Street London SW1P 2BB
Details of windows and glazed conservatory pursuant to condition 3 planning permission (RN: 18/02760/FULL) granted on appeal dated 17 December 2018 (Appeal Decision ref: APP/X5990/W/18/3208292). (Linekd to 19/05417/ADLBC)
Granted Full applications Extension Windows or glazing 13 docs -
44 Medway Street London SW1P 2BB
Details of windows and conservatory pursuant to Condition 3 of appeal decision dated 7 January 2019 (RN: 18/02760/FULL).
Refused Full applications Extension Windows or glazing 8 docs
Other advertisement consent applications
In Westminster
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26/06444/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/06304/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.