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Planning application

124 - 126 Horseferry Road London SW1P 2TX

Refused Westminster 25/06574/ADV Advert Application (ADV)

Relates to 25/06573/FULL

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of internally illuminated LCD portrait screen on communication hub on pavement opposite 107 Horseferry Road measuring 0.935m x 1.67m. (Linked app: 25/06573/FULL).

As published by the council, reference 25/06574/ADV

Application record

Reference
25/06574/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Refused As published: Application Refused
Received
15 Sep 2025
Validated
15 Sep 2025
Decided
14 Nov 2025
Ward
St James's
Decision by
Delegated Decision
Postcode
SW1P 2TX

Site history

Applications at this address on the Westminster register

This site has had 5 applications since 2022: 3 approved, 2 refused.

  • 25/06573/FULL Refused

    124 - 126 Horseferry Road London SW1P 2TX

    Installation of an open access Communication Hub, following the removal of an existing communication apparatus. (Linked app: 25/06574/ADV)

    Decided 14 Nov 2025 Full applications
  • 25/05597/CLOPUD Granted

    124 - 126 Horseferry Road London SW1P 2TX

    Replacement of two wire glass panes at third floor level on the north facade.

    Decided 30 Oct 2025 Lawful development
  • 25/05597/CLLB Granted

    124 - 126 Horseferry Road London SW1P 2TX

    Replacement of two wire glass panes at third floor level on the north facade.

    Decided 30 Oct 2025
  • 22/04578/ADFULL Granted

    124-126 Horseferry Road London SW1P 2TX

    Sample of the glass and details of the new glass fixings pursuant to Condition 4 of planning permission dated 01 April 2022 (RN: 22/01075/FULL).

    Decided 4 Aug 2022 Full applications

Timeline

Dates from the published record

  1. 15 Sep 2025

    Received by Westminster

  2. 14 Nov 2025

    Decision issued: Application Refused

  3. 21 Jul 2026

    Added to PlanIndex

Cases linked to this one on the register

  • 25/06573/FULL Refused

    124 - 126 Horseferry Road London SW1P 2TX

    Installation of an open access Communication Hub, following the removal of an existing communication apparatus. (Linked app: 25/06574/ADV)

    Decided 14 Nov 2025 Full applications

1 later application on the register refers to this one:

  • 25/06573/FULL Refused

    124 - 126 Horseferry Road London SW1P 2TX

    Installation of an open access Communication Hub, following the removal of an existing communication apparatus. (Linked app: 25/06574/ADV)

    Decided 14 Nov 2025 Full applications

Who's behind it

Company information only, from the register and Companies House

JCDecaux UK Ltd Agent, registered in Middlesex

Active · incorporated 1982 · Middlesex

270 applications on PlanIndex · across 28 councils · 64% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

23 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 124 - 126 Horseferry Road London SW1P 2TX

    25/06573/FULL Submitted 15 Sep 2025 50 yards away

    Installation of an open access Communication Hub, following the removal of an existing communication apparatus. (Linked app: 25/06574/ADV)

    Refused Full applications 28 docs
  • 124-126 Horseferry Road London SW1P 2TX

    22/04578/ADFULL Submitted 11 Jul 2022 50 yards away

    Sample of the glass and details of the new glass fixings pursuant to Condition 4 of planning permission dated 01 April 2022 (RN: 22/01075/FULL).

    Granted Full applications 11 docs
  • 124 - 126 Horseferry Road London SW1P 2TX

    25/05597/CLOPUD Submitted 11 Aug 2025 50 yards away

    Replacement of two wire glass panes at third floor level on the north facade.

    Granted Lawful development 15 docs
  • 124 - 126 Horseferry Road London SW1P 2TX

    25/05597/CLLB Submitted 11 Aug 2025 50 yards away

    Replacement of two wire glass panes at third floor level on the north facade.

    Granted 15 docs
  • 44 Medway Street London SW1P 2BB

    19/05360/ADFULL Submitted 9 Jul 2019 100 yards away

    Details of windows and glazed conservatory pursuant to condition 3 planning permission (RN: 18/02760/FULL) granted on appeal dated 17 December 2018 (Appeal Decision ref: APP/X5990/W/18/3208292). (Linekd to 19/05417/ADLBC)

    Granted Full applications Extension Windows or glazing 13 docs
  • 44 Medway Street London SW1P 2BB

    19/03793/ADFULL Submitted 17 May 2019 100 yards away

    Details of windows and conservatory pursuant to Condition 3 of appeal decision dated 7 January 2019 (RN: 18/02760/FULL).

    Refused Full applications Extension Windows or glazing 8 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising