109 New Bond Street London W1S 1EG

1. 9 Sep 2025

   Received by Westminster

2. 25 Sep 2025

   Validated

   Checked as complete and ready for consideration.

3. 7 Oct 2025

   Decision issued: Application Permitted

4. 21 Jul 2026

   Added to PlanIndex

Westminster granted permission on 7 October 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• Basement And Ground Floor 110 New Bond Street London W1S 1EB

  25/08037/ADV Submitted 5 Nov 2025 50 yards away

  Display of Christmas decorations on shopfront for temporary period.

  Granted Advertising Windows or glazing 8 docs

• 20 Brook Street West End London W1K 5DE

  25/05616/LBC Submitted 11 Aug 2025 50 yards away

  Replacement shopfront, replacement roof light on the third floor roof facing North. Minor internal alterations, installation of secondary glazing on the second and third and floor, replacement air conditioning for the ground and basement floor, alterations of the basement tea point and WC area and replacment fire doors at main escape core. (Linked to 25/05618/FULL)

  Granted Heritage and listed buildings Loft or dormer Roofing +1 51 docs

• 20 Brook Street West End London W1K 5DE

  25/05619/ADV Submitted 11 Aug 2025 50 yards away

  Display of non-illuminated fascia sign measuring 4.77m x 0.46m, and non-illuminated projecting sign measuring 0.65m x 0.47m

  Granted Advertising 11 docs

• 20 Brook Street West End London W1K 5DE

  25/05618/FULL Submitted 11 Aug 2025 50 yards away

  Replacement shopfront, replacement roof light on the third floor roof facing North, minor internal alterations, installation of secondary glazing on the second and third and floor, replacement air conditioning for the ground and basement floor, alterations of the basement tea point and WC area and replacement fire doors at main escape core. (Linked to 25/05616/LBC)

  Granted Full applications Loft or dormer Roofing +1 55 docs

• 22 Brook Street Mayfair London W1K 5DF

  03/04542/LBC Submitted 10 Jun 2003 50 yards away

  Display of an internally-illuminated projecting sign.

  Decided Heritage and listed buildings 3 docs

• 22 Brook Street Mayfair London W1K 5DF

  03/04541/ADV Submitted 10 Jun 2003 50 yards away

  Display of an internally-illuminated projecting sign.

  Refused Advertising 3 docs

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising