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Planning application

44 Poland Street London W1F 7LZ

Granted Westminster 25/05989/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of externally illuminated fascia sign measuring 4.50m x 0.91m

As published by the council, reference 25/05989/ADV

Application record

Reference
25/05989/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
21 Aug 2025
Validated
21 Aug 2025
Decided
9 Oct 2025
Ward
West End
Decision by
Delegated Decision
Postcode
W1F 7LZ

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • 25/05988/FULL Granted

    44 Poland Street London W1F 7LZ

    Alterations to shopfront.

    Decided 16 Oct 2025 Full applications

Timeline

Dates from the published record

  1. 21 Aug 2025

    Received by Westminster

  2. 9 Oct 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Design 121 Ltd Agent, a design practice registered in London

Active · incorporated 2017 · London

7 applications on PlanIndex · across 3 councils

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Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 9 October 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 44 Poland Street London W1F 7LZ

    25/05988/FULL Submitted 21 Aug 2025 50 yards away

    Alterations to shopfront.

    Granted Full applications Windows or glazing 13 docs

  • 1 Great Marlborough Street London W1F 7HG

    26/03673/ADV Submitted 4 Jun 2026 50 yards away

    84% historically approved · decision due ~30 Jul

    Display of two externally illuminated projecting signs measuring 1.2m x 0.9m; two externally illuminated fascia signs measuring 0.21m x 2.6m; a non-illuminated fascia sign measuring 0.21m x 0.578m; two non-illuminated plaques measuring 0.25m x 0.25m; two non-illuminated menu cases measuring 0.512m x 0.395m; one non-illuminated amenity board measuring 1m x 0.6m; and three non-illuminated chalkboards measuring 0.6m x 0.9m.

    Awaiting decision Advertising 5 docs

  • Basement And Ground Floor Noel House 19 - 20 Poland Street London W1F 8QF

    22/04211/TCH Submitted 27 Jun 2022 50 yards away

    Use of three areas of the public highway measuring 3.7m x 1.4m, 3.7m x 1.26m and 3.7m x 1.12m for the placing of 8 tables and 16 chairs and 3 planters in connection with the existing ground floor use for a further temporary period.

    Granted 10 docs

  • 24 Poland Street London W1F 8QL

    08/03479/ADV Submitted 18 Apr 2008 50 yards away

    Display of a fixed awning and high-level banner sign.

    Refused Advertising 6 docs

  • 24 Poland Street London W1F 8QL

    06/01718/LBC Submitted 6 Mar 2006 50 yards away

    Internal and external alterations including demolition of existing rear extension and replacement with single storey rear addition with glazed link to main building; installation of new shopfront.

    Granted Heritage and listed buildings Extension Demolition +1 2 docs
    Small domestic

  • 24 Poland Street London W1F 8QL

    06/01664/FULL Submitted 3 Mar 2006 50 yards away

    Alterations including demolition of existing first floor rear extension, erection of new single storey rear extension with glazed link to main building to provide a studio flat. Use of the first-third floors of the main building as 1 x studio flat and 1 x two bedroom maisonette. Installation of new shopfront.

    Granted Full applications Extension Demolition +1 10 docs
    Small domestic

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising