Proposal
Display of non illuminated hoarding with graphic content on all three main elevations measuring 45.5m X 6.4m. ( 16m From 28 Sackville Street 4m From Sackville Street)
As published by the council, reference 25/05931/ADV
Timeline
Dates from the published record
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20 Aug 2025
Received by Westminster
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5 Sep 2025
Validated
Checked as complete and ready for consideration.
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12 Sep 2025
Decision issued: Application Permitted
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21 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/03991/NMA Awaiting decision
Academy House 26 - 28 Sackville Street London W1S 3EJ
Amendments to planning permission dated 28 January 2020 (RN: 19/07298/FULL) for, 'Use of part of the basement, ground floor and first floors to provide a retail unit (Class A1). Internal alterations to the office (Class B1) reception and provision of refuse stores at ground floor. External alterations to form new entrance doors and associated changes to shopfronts, new gate to the access ramp, plant and terrace at first floor and associated works'; NAMELY to amend windows, doors and vent positions, and adjustments to roof terrace layout.
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26/01360/ADV Awaiting decision
9A Vigo Street London W1S 3HJ
Display of non illuminated hoarding with graphic content at the corner of Virgo Street and Sackville Street measuring 23.5m x 6.0m.
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25/05782/LBC Granted
7 Vigo Street London W1S 3HF
Fit out of second and fourth floors including refurbishment of common areas.
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25/08180/LBC Awaiting decision
1 Savile Row London W1S 3JR
Internal alterations
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26/02140/LBC Awaiting decision
1 Savile Row London W1S 3JR
Internal alterations including installation of a brass picture rail; replacement entrance flooring details; and other associated works.
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26/03549/LBC Awaiting decision
Vigo House 115 Regent Street London W1B 4HW
Internal alterations at basement level
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.