Planning application
25/05159/ADV
Basement And Ground Floor 37 Thayer Street London W1U 2QY
Proposal
Display of one externally illuminated fascia sign measuring 0.425m x 19.6m.
As published by the council, reference 25/05159/ADV
Timeline
Dates from the published record
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24 Jul 2025
Received by Westminster
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13 Aug 2025
Decision issued: Application Permitted
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21 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/08905/FULL Awaiting decision
1 Marylebone High Street London W1U 4DL
Use of the 1st and 2nd floor maisonette from residential use (Class C3) to office use (Class E). This application forms part of a land use swap with 38 Portland Place (inc. 9 Cavendish Mews North) and Moxon House
-
26/00431/NMA Awaiting decision
1 Marylebone High Street London W1U 4DL
Amendments to planning permission dated 18 June 2025 (RN: 24/08179/FULL) for the: Rear extension to existing building, formation of new roof terrace including rooftop pavilion, new external plant, replacement of existing windows with double glazing and minor alterations to building facade including new entrance. Namely, to allow the removal of existing entrance step with a ramp; removal of existing smoke vents and pavement lights with concrete to match existing; and changes in window arrangement on rear and north elevation of the building.
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25/06757/ADFULL Granted
1 Marylebone High Street London W1U 4DL
Detailed samples of the cladding for the rooftop pavilion pursuant to condition 4 of planning permission dated 18th June 2025 (RN: 24/08179).
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25/05396/ADFULL Granted
1 Marylebone High Street London W1U 4DL
Details of shopfront, new windows, new glazed entrance door, refuse & recycling storage, all flood resilient and resistant measures, elevation and floor plans showing privacy measures to prevent occupants of the terrace overlooking the roof terrace, pre-demolition audit and secure cycle storage for the ground floor retail units (two spaces) pursuant to conditions 8, 11, 15, 17, 20 and 21 of planning permission dated 18th June 2025 (RN:24/08179).
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07/10755/LBC Granted
35 Thayer Street London W1U 2QT
Installation of one air conditioning unit to the rear elevation at ground floor level, alterations to the existing shopfront including the installation of a retractable awning. Internal alterations at basement and ground floor level and non illuminated fascia sign.
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07/10706/FULL Granted
35 Thayer Street London W1U 2QT
Installation of one air conditioning unit to the rear elevation at ground floor level, alterations to the existing shopfront including the installation of a retractable awning.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.