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Planning application

24 Hertford Street London W1J 7SA

Granted Westminster 19/00970/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of two halo illuminated fascia signs, measuring 0.76m x 1.75m and 0.66m x 4.26m; display of halo illuminated logo measuring 0.55m x 0.75m.

As published by the council, reference 19/00970/ADV

Application record

Reference
19/00970/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
8 Feb 2019
Validated
13 Feb 2019
Decided
20 Feb 2019
Ward
West End
Decision by
Delegated Decision
Postcode
W1J 7SA

Site history

Applications at this address on the Westminster register

This site has had 6 applications since 2007: 5 approved, 1 refused.

  • 12/00420/ADFULL Granted

    24 Hertford Street London W1J 7SA

    Approval of details pursuant to Condition 1 of planning permission dated 29 November 2011 (RN:11/09330), namely detailed drawings of entrance doors, canopy and a sample of bronze finish.

    Decided 26 Jan 2012 Full applications
  • 11/09330/FULL Granted

    24 Hertford Street London W1J 7SA

    External alterations at ground floor level comprising new revolving door and access door to existing main entrance and two new windows.

    Decided 29 Nov 2011 Full applications
  • 07/09525/ADFULL Granted

    24 Hertford Street London W1J 7SA

    Details of mouldings and proposed materials of porch and door screen and railings (traditional) pursuant to Conditions 2 & 3 of planning permission dated 18 June 2007 (RN: 07/02975).

    Decided 24 Dec 2007 Full applications
  • 07/07476/ADFULL Refused

    24 Hertford Street London W1J 7SA

    Details of mouldings and materials of new porch and door screen/railings pursuant to Conditions 2 and 3 of planning permission dated 18 June 2007 (RN: 07/02975).

    Decided 17 Oct 2007 Full applications
  • 07/02975/FULL Granted

    24 Hertford Street London W1J 7SA

    Removal of projecting window bay and replacement with open porch area (including new doors and railings) for customer smoking; and relocation of existing exhaust grille to roof of porch.

    Decided 18 Jun 2007 Full applications

Timeline

Dates from the published record

  1. 8 Feb 2019

    Received by Westminster

  2. 13 Feb 2019

    Validated

    Checked as complete and ready for consideration.

  3. 20 Feb 2019

    Decision issued: Application Permitted

  4. 29 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Ashleigh Signs Limited Agent

311 applications on PlanIndex · across 119 councils · 96% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 20 February 2019, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 24 Hertford Street London W1J 7SA

    11/09330/FULL Submitted 27 Sep 2011 50 yards away

    External alterations at ground floor level comprising new revolving door and access door to existing main entrance and two new windows.

    Granted Full applications Windows or glazing 11 docs
  • 24 Hertford Street London W1J 7SA

    07/09525/ADFULL Submitted 1 Nov 2007 50 yards away

    Details of mouldings and proposed materials of porch and door screen and railings (traditional) pursuant to Conditions 2 & 3 of planning permission dated 18 June 2007 (RN: 07/02975).

    Granted Full applications Extension 5 docs
    Small domestic
  • 24 Hertford Street London W1J 7SA

    07/02975/FULL Submitted 2 Apr 2007 50 yards away

    Removal of projecting window bay and replacement with open porch area (including new doors and railings) for customer smoking; and relocation of existing exhaust grille to roof of porch.

    Granted Full applications Extension Windows or glazing 9 docs
    Small domestic
  • 24 Hertford Street London W1J 7SA

    07/07476/ADFULL Submitted 23 Aug 2007 50 yards away

    Details of mouldings and materials of new porch and door screen/railings pursuant to Conditions 2 and 3 of planning permission dated 18 June 2007 (RN: 07/02975).

    Refused Full applications Extension 6 docs
    Small domestic
  • 24 Hertford Street London W1J 7SA

    12/00420/ADFULL Submitted 13 Jan 2012 50 yards away

    Approval of details pursuant to Condition 1 of planning permission dated 29 November 2011 (RN:11/09330), namely detailed drawings of entrance doors, canopy and a sample of bronze finish.

    Granted Full applications 6 docs
  • St Andrews Building 17 Old Park Lane London W1K 1QT

    25/08756/FULL Submitted 2 Dec 2025 50 yards away

    87% historically approved · decision due ~27 Jan

    Alterations including introduction of terrace on the existing roof; extension of rear external fire staircase, elevation alterations on Old Park Lane and on Brick Street; installation of plant equipment within new roof plant enclosure; rearrangement of space to include cycle parking, end of trip facilities and installation of large planters on the Old Park Lane frontage at ground floor level.

    Awaiting decision Full applications Extension Roofing 41 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising