Planning application
19/00970/ADV
24 Hertford Street London W1J 7SA
Proposal
Display of two halo illuminated fascia signs, measuring 0.76m x 1.75m and 0.66m x 4.26m; display of halo illuminated logo measuring 0.55m x 0.75m.
As published by the council, reference 19/00970/ADV
Timeline
Dates from the published record
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8 Feb 2019
Received by Westminster
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13 Feb 2019
Validated
Checked as complete and ready for consideration.
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20 Feb 2019
Decision issued: Application Permitted
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29 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
11/09330/FULL Granted
24 Hertford Street London W1J 7SA
External alterations at ground floor level comprising new revolving door and access door to existing main entrance and two new windows.
-
07/09525/ADFULL Granted
24 Hertford Street London W1J 7SA
Details of mouldings and proposed materials of porch and door screen and railings (traditional) pursuant to Conditions 2 & 3 of planning permission dated 18 June 2007 (RN: 07/02975).
-
07/02975/FULL Granted
24 Hertford Street London W1J 7SA
Removal of projecting window bay and replacement with open porch area (including new doors and railings) for customer smoking; and relocation of existing exhaust grille to roof of porch.
-
07/07476/ADFULL Refused
24 Hertford Street London W1J 7SA
Details of mouldings and materials of new porch and door screen/railings pursuant to Conditions 2 and 3 of planning permission dated 18 June 2007 (RN: 07/02975).
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12/00420/ADFULL Granted
24 Hertford Street London W1J 7SA
Approval of details pursuant to Condition 1 of planning permission dated 29 November 2011 (RN:11/09330), namely detailed drawings of entrance doors, canopy and a sample of bronze finish.
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25/08756/FULL Awaiting decision
St Andrews Building 17 Old Park Lane London W1K 1QT
Alterations including introduction of terrace on the existing roof; extension of rear external fire staircase, elevation alterations on Old Park Lane and on Brick Street; installation of plant equipment within new roof plant enclosure; rearrangement of space to include cycle parking, end of trip facilities and installation of large planters on the Old Park Lane frontage at ground floor level.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.