Planning application
18/02601/ADV
Basement The View 20 Palace Street London SW1E 5BA
Proposal
Display of internally illuminated hanging sign measuring 575mm x 3089mm and internally illuminated wall sign measuring 1570mm x 1200mm.
As published by the council, reference 18/02601/ADV
Timeline
Dates from the published record
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29 Mar 2018
Received by Westminster
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10 Apr 2018
Validated
Checked as complete and ready for consideration.
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10 Aug 2018
Decision issued: Application Refused
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1 Aug 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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24/00430/TELNOT Decided
The View 20 Palace Street London SW1E 5BA
Installation of a telecommunications base station comprising 8 no antenna, 2 no dishes, together with 3 no cabinets and ancillary development thereto on the rooftop of Buckingham Gate. Top height of antennas taken to be 62.5m AGL
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12/03125/NMA Granted
Flat 1508 The View 20 Palace Street London SW1E 5BA
Amendments to planning permission dated 11 October 2011 (RN:11/07606) for alterations at roof level including removal and partial infill of existing rooflight; construction of a roof level extension with new access stair from sixteenth floor level; erection of parapet walls and glass screening in connection with the formation of a terrace area; installation of two new flat rooflights; installation of air conditioning units, mechanical extract plant and associated ductwork; installation of two solar panels; namely the length of the roof level extension by one metre to the south.
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05/01800/ADFULL Granted
Roebuck House 20 Palace Street London SW1E 5BA
Samples of laminate/safety glass with sand blasted band, brushed stainless steel handrail and upstand pursuant to Condition 2 (part) of planning permission dated 29 July 2004 (RN: 04/00810).
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04/09401/ADFULL Granted
Roebuck House Palace Street London SW1E 5BA
Samples of facing materials pursuant to Condition 2 (part) of planning permission dated 29 July 2004 (RN: 04/00810/FULL)
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04/08303/ADFULL Granted
Roebuck House Palace Street London SW1E 5BA
External stair pursuant to Condition 3(i) (part) of planning permission dated 29 July 2004 (RN: 04/00810/FULL)
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04/07416/FULL Granted
Roebuck House Palace Street London SW1E 5BA
Installation of one air condenser unit on each balcony on east and west elevations at levels 1 to 15
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
-
26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.