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Planning application

7 - 9 Swallow Street London W1B 4DE

Granted Westminster 07/09904/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of two stainless steel plaques, one externally illuminated projecting sign and three retractable awnings.

As published by the council, reference 07/09904/ADV

Application record

Reference
07/09904/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
13 Nov 2007
Validated
7 Dec 2007
Decided
17 Dec 2007
Ward
West End
Decision by
Delegated Decision
Postcode
W1B 4DE

Site history

Applications at this address on the Westminster register

This site has had 7 applications since 2005: 6 approved, 0 refused.

  • 08/05396/AD7 Granted

    7-9 Swallow Street London W1B 4DE

    Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level measuring 1.2m x 0.9m.

    Decided 8 Jul 2008 Advertising
  • 08/00961/FULL Granted

    7 - 9 Swallow Street London W1B 4DE

    Installation of three surface mounted up/downlights and eight external surface mounted spotlights to the front elevation.

    Decided 14 Apr 2008 Full applications
  • 08/00627/TCH Withdrawn

    7 - 9 Swallow Street London W1B 4DE

    Use of the public highway for the placing of five tables and ten chairs in an area measuring 1.0m x 8.6m in connection with the existing premises.

    Decided 21 Feb 2008
  • 07/09908/FULL Granted

    7 - 9 Swallow Street London W1B 4DE

    Alterations to shopfront including installation of two stainless steel plaques to the front elevation.

    Decided 15 Jan 2008 Full applications
  • 06/04349/AD7 Granted

    7 - 9 Swallow Street London W1B 4DE

    Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.

    Decided 14 Jun 2006 Advertising
  • 05/10125/AD7 Granted

    7 - 9 Swallow Street London W1B 4DE

    Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.

    Decided 23 Dec 2005 Advertising

Timeline

Dates from the published record

  1. 13 Nov 2007

    Received by Westminster

  2. 7 Dec 2007

    Validated

    Checked as complete and ready for consideration.

  3. 17 Dec 2007

    Decision issued: Application Permitted

  4. 18 Sep 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

6 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 17 December 2007, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 7-9 Swallow Street London W1B 4DE

    08/05396/AD7 Submitted 24 Jun 2008 50 yards away

    Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level measuring 1.2m x 0.9m.

    Granted Advertising 3 docs
  • 7 - 9 Swallow Street London W1B 4DE

    08/00627/TCH Submitted 14 Jan 2008 50 yards away

    Use of the public highway for the placing of five tables and ten chairs in an area measuring 1.0m x 8.6m in connection with the existing premises.

    Withdrawn 6 docs
  • 7 - 9 Swallow Street London W1B 4DE

    07/09908/FULL Submitted 13 Nov 2007 50 yards away

    Alterations to shopfront including installation of two stainless steel plaques to the front elevation.

    Granted Full applications Windows or glazing 7 docs
  • 7 - 9 Swallow Street London W1B 4DE

    08/00961/FULL Submitted 25 Jan 2008 50 yards away

    Installation of three surface mounted up/downlights and eight external surface mounted spotlights to the front elevation.

    Granted Full applications 9 docs
  • 7 - 9 Swallow Street London W1B 4DE

    06/04349/AD7 Submitted 5 Jun 2006 50 yards away

    Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.

    Granted Advertising 2 docs
  • 7 - 9 Swallow Street London W1B 4DE

    05/10125/AD7 Submitted 14 Dec 2005 50 yards away

    Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.

    Granted Advertising 2 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising