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Planning application

06/07851/ADV

3 Berkeley Street London W1J 8NE

Granted Westminster Advert Application (ADV)

Proposal

Display of two illuminated facia signs and one illuminated single storey vertical sign.

As published by the council, reference 06/07851/ADV

Timeline

Dates from the published record

  1. 3 Oct 2006

    Received by Westminster

  2. 19 Oct 2006

    Validated

    Checked as complete and ready for consideration.

  3. 7 Dec 2006

    Decision issued: Application Permitted

  4. 29 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 06/06997/FULL Granted

    3 Berkeley Street London W1J 8NE

    Installation of three telecoms antennae and two equipment cabinets at roof level (site includes 70-73 Piccadilly and 1 Berkeley Street).

    30 Aug 2006 0m away Full applications
  • 07/07565/FULL Granted

    3 Berkeley Street London W1J 8NE

    Alterations to window on Berkeley Street ground floor frontage to form new doorway.

    29 Aug 2007 0m away Full applications
  • 06/04025/FULL Refused

    3 Berkeley Street London W1J 8NE

    Installation of telecoms antennae and ancillary equipment at roof level.

    24 May 2006 0m away Full applications
  • 26/01614/LBC Awaiting decision

    51 Berkeley Street London W1J 8NL

    External and internal works including remove existing 3M white reverse cut vinyl texts and replace with suspended statutory signage. Decorations, New flooring to BOH behind self service wall, new secure partitions to fill in void, replace QSP with New Internal ATMs and associated data and power

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  • 26/01080/ADFULL Granted

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  • 26/03944/ADFULL Awaiting decision

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In Westminster

  • 26/04988/ADV Awaiting decision

    34A Paddington Street London W1U 4HG

    Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m

    24 Jul 2026 Advertising
  • 26/04973/ADV Awaiting decision

    Cathedral Piazza Victoria Street London SW1E 5NN

    Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.

    24 Jul 2026 Advertising
  • 26/04993/ADV Awaiting decision

    Unit 11 Marylebone Station Melcombe Place London NW1 6JJ

    Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)

    24 Jul 2026 Advertising
  • 26/04959/ADV Awaiting decision

    Ground Floor 72 - 73 Margaret Street London W1W 8ST

    Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.

    24 Jul 2026 Advertising
  • 26/04964/ADV Awaiting decision

    13 Marylebone Lane London W1U 2NE

    Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.

    24 Jul 2026 Advertising