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Planning application

06/06244/COADV

Mayfair Library 25 South Audley Street London W1K 2PB

Granted Westminster Advert Application Council's Own Dev.

Proposal

Display of building identification banner for a temporary period of five years.

As published by the council, reference 06/06244/COADV

Timeline

Dates from the published record

  1. 4 Aug 2006

    Received by Westminster

  2. 12 Sep 2006

    Validated

    Checked as complete and ready for consideration.

  3. 19 Oct 2006

    Decision issued: Application Permitted

  4. 29 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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In Westminster

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    24 Jul 2026 Advertising
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    Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)

    24 Jul 2026 Advertising
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    24 Jul 2026 Advertising