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Planning application

26/00859/ADV

Watermill Theatre Bagnor Newbury RG20 8AE

Granted West Berkshire Advert Application

Proposal

Replacement of 3 permanent signs on the lead up to the Watermill's main site as the organisation has had a rebrand with a change of logo: 1 - Sign at the end of the lane leading down to the theatre with the Watermill logo. 2 - Sign at the entrance to the Watermill's additional car park. 3 - Welcome sign at the gates of the main site.

As published by the council, reference 26/00859/ADV

Timeline

Dates from the published record

  1. 22 Apr 2026

    Received by West Berkshire

  2. 12 Jun 2026

    Decision issued: Approval

  3. 25 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 26/00860/LBC Granted

    Watermill Theatre Bagnor Newbury RG20 8AE

    Proposal to add or alter signage around the site and curtilage including painting on some walls.

    22 Apr 2026 11m away Heritage and listed buildings
  • 26/00948/TPC Granted

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    Willow 1 - Pollard tree to similar level as willow opposite (recently shed large limb during strong winds). Willow 35 - Lightly reduce tree by 'drop-crotching' to lessen unaccustomed movement in strong winds (recent storm damage left crown open). Willow 39 - Lightly reduce heavier branches by drop-crotching (minor storm damage has opened crown). Willow 40 - Lightly reduce tall extended limb over road. Remove minor deadwood over access drive. Willow 41 - Lift to give 5.2m over road.

    30 Apr 2026 12m away Trees
  • 26/00374/LBC Granted

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    The application is made by The Watermill Theatre to create two new internal door openings within the Mill House, plus the replacement of three existing external French doors.

    18 Feb 2026 31m away Heritage and listed buildings
  • 26/01191/FUL Awaiting decision

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    3 Jun 2026 46m away Full applications
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    19 Jan 2026 209m away Conditions

In West Berkshire

  • 26/01580/ADV Awaiting decision

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    12 May 2026 Advertising
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    14 Apr 2026 Advertising