Planning application
Former APAM Site Norwich Road Swainsthorpe Norfolk
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Sign A - Wall mounted fascia signage "B.M.C" CAR GROUP. Sign B- Wall mounted fascia signage "500 CARS IN GROUP STOCK". Sign C (2 No) - Wall mounted fascia signage "SWAINSTHORPE FILLING STATION". Sign D- Wall mounted fascia signage "BMC SALES OFFICE". Sign E (3No) illuminated - Canopy mounted fascia signage Gulf logo. Sign F (3No) illuminated - Canopy mounted fascia signage Gulf corporate colours. Sign G illuminated - Free standing signage - Post sign. Sign H (2No) - Free standing signage - Post sign. Sign I (2No) - Wall mounted fascia signage "SERVING THE COMMUNITY"
As published by the council, reference 2026/1385
Application record
- Reference
- 2026/1385
- Type
- Advertisement
- Status
- Pending Consideration
- Received
- 14 May 2026
- Validated
- 14 May 2026
- Ward
- Newton Flotman
- Parish
- Swainsthorpe
Site history
Applications at this address on the South Norfolk register
This site has had 2 applications since 2026.
-
2026/1384 Awaiting decision
Former APAM Site Norwich Road Swainsthorpe Norfolk
Demolition of existing car sales office, ancillary accommodation and storage buildings (pursuant to Prior Approval application ref. 2026/0868); recommencement of petrol filling station use; partial change of use of retained building to include shop and relocated car sales office, with continued vehicle repair workshop use; reconfiguration of site layout to provide car sales display, staff and customer parking including 2 EV charging bays; use of rear area as a yard; external alterations to retained building including installation of wall and roof cladding, glazing, and formation of a flat roof section; and installation of freestanding and building-mounted signage.
Timeline
Dates from the published record
-
14 May 2026
Received by South Norfolk
-
24 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 9 July 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
South Norfolk took a median of 49 days over the applications it decided in the last year.
Who's behind it
Company information only, from the register and Companies House
1st Architects lse Agent, an architecture practice
20 applications on PlanIndex · across 6 councils · 45% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
11 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat happens while it is decided
This application is with South Norfolk for determination, against a statutory target of eight weeks. Over the last year South Norfolk decided advertisement consent applications in a median of 60 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
-
Former APAM Site Norwich Road Swainsthorpe Norfolk
84% historically approved · decision due ~9 Jul
Demolition of existing car sales office, ancillary accommodation and storage buildings (pursuant to Prior Approval application ref. 2026/0868); recommencement of petrol filling station use; partial change of use of retained building to include shop and relocated car sales office, with continued vehicle repair workshop use; reconfiguration of site layout to provide car sales display, staff and customer parking including 2 EV charging bays; use of rear area as a yard; external alterations to retained building including installation of wall and roof cladding, glazing, and formation of a flat roof section; and installation of freestanding and building-mounted signage.
Awaiting decision Full applications Demolition Windows or glazing 21 docs -
Former APAM Site Norwich Road Swainsthorpe Norfolk
84% historically approved · decision due ~9 Jul
Demolition of existing car sales office, ancillary accommodation and storage buildings (pursuant to Prior Approval application ref. 2026/0868); recommencement of petrol filling station use; partial change of use of retained building to include shop and relocated car sales office, with continued vehicle repair workshop use; reconfiguration of site layout to provide car sales display, staff and customer parking including 2 EV charging bays; use of rear area as a yard; external alterations to retained building including installation of wall and roof cladding, glazing, and formation of a flat roof section; and installation of freestanding and building-mounted signage.
Awaiting decision Full applications Demolition Windows or glazing 21 docs -
Former APAM Site Norwich Road Swainsthorpe Norfolk
95% historically approved · decision due ~9 Jul
Sign A - Wall mounted fascia signage "B.M.C" CAR GROUP. Sign B- Wall mounted fascia signage "500 CARS IN GROUP STOCK". Sign C (2 No) - Wall mounted fascia signage "SWAINSTHORPE FILLING STATION". Sign D- Wall mounted fascia signage "BMC SALES OFFICE". Sign E (3No) illuminated - Canopy mounted fascia signage Gulf logo. Sign F (3No) illuminated - Canopy mounted fascia signage Gulf corporate colours. Sign G illuminated - Free standing signage - Post sign. Sign H (2No) - Free standing signage - Post sign. Sign I (2No) - Wall mounted fascia signage "SERVING THE COMMUNITY"
Awaiting decision Advertising 11 docs -
The Old Filling Station Norwich Rd Swainsthorpe NR14 8PU
Demolition of car sales office, ancillary accommodation & storage buildings (Prior Notification)
Granted Other Demolition 11 docs -
The Old Filling Station Norwich Rd Swainsthorpe NR14 8PU
Demolition of car sales office, ancillary accommodation & storage buildings (Prior Notification)
Granted Other Demolition 11 docs -
The Old Filing Station Norwich Road Swainsthorpe Norfolk
100% historically approved · decision due ~18 Oct
Demolition of old filing station (prior notification)
Awaiting decision Other Demolition 6 docs
Other advertisement consent applications
In South Norfolk
-
2026/1958 Granted
2 Dereham Road Costessey Norfolk NR5 0SY
Replacement of one freestanding double sided illuminated small format advertisement display with double sided freestanding D6 small format digital advertisement display.
-
2026/2424 Awaiting decision
10 Mere Street Diss Norfolk IP22 4AD
Proposed installation of new fascia sign and new hanging sign to the shopfront
-
2026/1685 Granted
12 Hungate Street Aylsham Norfolk NR11 6AA
Self adhesive vinyl or fascia signage to be non illuminated folded aluminium (ACM) tray with vinyl applied to face to match existing sized signage.
-
2026/1559 Granted
Unit 2 William Frost Way Costessey Norfolk NR5 0JS
4 internally illuminated signs on totem 1, 2 internally illuminated signs on totem 2, 2 non illuminated goods-in signs and 4 internally illuminated facia signs
-
2026/1340 Granted
Earle Arms Inn The Street Heydon Norfolk NR11 6AD
Gable to be painted with the name 'The Earle Arms'