Planning application
95 BROAD STREET, READING, RG1 2AP
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
"Blue Banana" shop fascia - white powder coated tray with black stand-off letters
As published by the council, reference PL/26/0734
Application record
- Reference
- PL/26/0734
- Type
- Consent to display an advertisement
- Status
- Decision Made
- Decision
- Refuse
- Received
- 4 Jun 2026
- Validated
- 4 Jun 2026
- Decided
- 2 Jul 2026
- Ward
- Abbey Ward
- Decision by
- Delegated Decision
- Postcode
- RG1 2AP
Site history
Applications at this address on the Reading register
This site has had 2 applications since 2026: 0 approved, 1 refused.
-
PL/26/0969 Awaiting decision
95 BROAD STREET, READING, RG1 2AP
Blue banana shop sign. Matt white low reflective finish white powder coated tray with black stand off 3d letters - non luminated Advertisement
Timeline
Dates from the published record
-
4 Jun 2026
Received by Reading
-
2 Jul 2026
Decision issued: Refuse
-
27 Jul 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
7 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat this refusal means
Reading refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
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73-74 Broad Street, Reading, RG1 2AP
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Installation of a modern, multifunction Hub unit featuring an integral advertisement display and defibrillator
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Change in use from Class E ancillary offices to provide two 1 bedroom flats on the first and second floor.
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Removal of the existing 2 x Chopstix signage, to be replaced with new on brand 2 x signage.
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95 BROAD STREET, READING, RG1 2AP
58% historically approved · decision due ~15 Sep
Blue banana shop sign. Matt white low reflective finish white powder coated tray with black stand off 3d letters - non luminated Advertisement
Awaiting decision Advertising 8 docs
Other advertisement consent applications
In Reading
-
PL/26/1202 Awaiting decision
21 BROAD STREET, READING, RG1 2BH
1no. Illuminated fascia & 1no. illuminated projection sign
-
PL/26/0326 Granted
33 OXFORD ROAD, READING, RG1 7QG
Fascia and Projecting Advertisement
-
PL/26/1054 Awaiting decision
4-5 ST MARYS BUTTS, READING, RG1 2LN
Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.
-
PL/26/1044 Awaiting decision
Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP
Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.
-
PL/26/0696 Refused
182-184 Henley Road, Reading, RG4 5DL
Replacement of two existing advertisement signs with two illuminated digital advertisement displays