PL/26/0734

1. 4 Jun 2026

   Received by Reading

2. 2 Jul 2026

   Decision issued: Refuse

3. 27 Jul 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• PL/26/0918 Awaiting decision

  73, 74 & 74A, Broad Street, Reading , RG1 2AP

  Creation of 4 new residential units (Class C3) at second floor level, formation of new window openings and enlargement of existing window openings, refurbishment of existing stairwell and front entrance, creation of bin store at ground floor level

  9 Jul 2026 0m away Full applications
• PL/26/0603 Granted

  St Marys House, 66-68 St Marys Butts and 75-77 Broad Street, Reading, RG1 2LG

  Change of use of first to third floors from office (Class E) to provide serviced apartments (Class C1). Addition of fourth floor to provide serviced apartments (Class C1) and various associated alterations.

  7 May 2026 47m away Full applications
• 240449 Granted

  70 Broad Street Reading RG1 2AF

  New signage for restaurant front. Fascia signs, awning and projection sign.

  10 Apr 2024 62m away Advertising
• PL/24/0449 Granted

  70 Broad Street Reading RG1 2AF

  New signage for restaurant front. Fascia signs, awning and projection sign.

  10 Apr 2024 62m away Advertising
• P19/S1179/FUL Decided

  Girdler House Quebec Road Henley-on-Thames RG1 1EY

  Variation of condition 2 (approved plans) on application P17/S3600/FUL (External alterations to office premises to form five 2-bedroom apartments including extensions to roof and erection of bin store and cycle store) to replace drawing 3A with BR-1f and BR-2d to make alterations to the second floor window on the north- western elevation and a first floor bathroom window on the north-eastern elevation (correction to remove annotation about first floor balcony as shown on amended plan received 22nd May 2019).

  8 Apr 2019 76m away Full applications
• PL/26/0285 Granted

  102 BROAD STREET, READING, RG1 2AX

  To install a new ventilation system.

  4 Mar 2026 89m away Full applications

• PL/26/0682 Refused

  Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN

  New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane

  21 May 2026 Advertising
• PL/26/0675 Granted

  THE WATER TOWER PH, 160 PARK LANE, TILEHURST, READING, RG31 4DU

  Installation of replacement signs to include 1x new pictorial panel and 2x amenity boards to existing post, 1x fascia sign, 1x door plaque, 1x welcome sign and 2x double sided post mounted corex signs

  20 May 2026 Advertising
• PL/26/0046 Granted

  121-122 BROAD STREET, READING, RG1 2BD

  Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign

  16 Jan 2026 Advertising
• PL/26/0902 Awaiting decision

  UNIT 8, READING GATE RETAIL PARK, READING, RG2 0QG

  Two new high level 600mm internally illuminated golden arches to side elevation

  7 Jul 2026 Advertising
• PL/26/0854 Awaiting decision

  153 CAVERSHAM ROAD, READING, RG1 8AR

  Retrospective application for the installation of an ATM (amended).

  26 Jun 2026 Advertising