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Planning application

73-74 Broad Street, Reading, RG1 2AP

Refused Reading PL/24/1044 Consent to display an advertisement

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Installation of a modern, multifunction Hub unit featuring an integral advertisement display and defibrillator

As published by the council, reference PL/24/1044

Application record

Reference
PL/24/1044
Type
Consent to display an advertisement
Status
Decision Made
Decision
Refuse
Received
12 Aug 2024
Validated
12 Aug 2024
Decided
7 Oct 2024
Ward
Abbey Ward
Decision by
Delegated Decision
Postcode
RG1 2AP

Site history

Applications at this address on the Reading register

This site has had 2 applications since 2024: 0 approved, 2 refused.

  • PL/24/1038 Refused

    73-74 Broad Street, Reading, RG1 2AP

    Installation of a modern, multifunction Hub unit featuring an integral advertisement display and defibrillator

    Decided 7 Oct 2024 Full applications

Timeline

Dates from the published record

  1. 12 Aug 2024

    Received by Reading

  2. 7 Oct 2024

    Decision issued: Refuse

  3. 8 Sep 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

11 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What this refusal means

Reading refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • 73, 74 & 74A, Broad Street, Reading, RG1 2AP

    PL/26/0179 Submitted 9 Feb 2026 0m away

    Change of use of second floor office (Class E) into four residential units (Class C3) with elevation alterations including enlargement of windows and associated bin store at ground floor level.

    Withdrawn Full applications Windows or glazing 22 docs
  • 73-74 Broad Street, Reading, RG1 2AP

    PL/24/1038 Submitted 12 Aug 2024 0m away

    Installation of a modern, multifunction Hub unit featuring an integral advertisement display and defibrillator

    Refused Full applications 12 docs
  • 95 BROAD STREET, READING, RG1 2AP

    PL/26/0734 Submitted 4 Jun 2026 0m away

    "Blue Banana" shop fascia - white powder coated tray with black stand-off letters

    Refused Advertising 7 docs
  • 88 Broad Street Reading RG1 2AP

    231639 Submitted 14 Nov 2023 0m away

    Change in use from Class E ancillary offices to provide two 1 bedroom flats on the first and second floor.

    Granted Full applications New dwelling 5 docs
  • 80 Broad Street Reading RG1 2AP

    230148 Submitted 8 Feb 2023 0m away

    Removal of the existing 2 x Chopstix signage, to be replaced with new on brand 2 x signage.

    Granted Advertising 2 docs
  • 95 BROAD STREET, READING, RG1 2AP

    PL/26/0969 Submitted 20 Jul 2026 0m away

    58% historically approved · decision due ~15 Sep

    Blue banana shop sign. Matt white low reflective finish white powder coated tray with black stand off 3d letters - non luminated Advertisement

    Awaiting decision Advertising 8 docs

In Reading

  • PL/26/0326 Granted

    33 OXFORD ROAD, READING, RG1 7QG

    Fascia and Projecting Advertisement

    11 Mar 2026 Advertising
  • PL/26/1054 Awaiting decision

    4-5 ST MARYS BUTTS, READING, RG1 2LN

    Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

    5 Aug 2026 Advertising
  • PL/26/1044 Awaiting decision

    Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP

    Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.

    4 Aug 2026 Advertising
  • PL/26/0696 Refused

    182-184 Henley Road, Reading, RG4 5DL

    Replacement of two existing advertisement signs with two illuminated digital advertisement displays

    26 May 2026 Advertising
  • PL/26/1029 Awaiting decision

    2, Duke Street , Reading, RG1 4RU

    Display of one internally illuminated fascia sign and one non-illuminated projecting sign.

    31 Jul 2026 Advertising