PL/26/0529

1. 20 Apr 2026

   Received by Reading

2. 30 Apr 2026

   Validated

   Checked as complete and ready for consideration.

3. 25 Jun 2026

   Decision issued: Approve

4. 27 Jul 2026

   Added to PlanIndex

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• PL/26/0046 Granted

  121-122 BROAD STREET, READING, RG1 2BD

  Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign

  16 Jan 2026 56m away Advertising
• PL/26/0717 Decided

  121-122 BROAD STREET, READING, RG1 2BD

  Application for Approval of Details Reserved by Condition 5 (Ventilation & Extraction) of application PL/24/0332

  1 Jun 2026 56m away Conditions
• 210281 Granted

  3 Broad Street Reading RG1 2BH

  Externally illuminated 'CHIPSTAR' Fascia sign (Amended Description)

  18 Feb 2021 77m away Advertising
• 210245 Granted

  3 Broad Street Reading RG1 2BH

  Internal and external alterations associated with change of use from Class A2 to hot-food takeaway (Sui Generis), including shopfront alterations and signage (amended description)

  14 Feb 2021 77m away Heritage and listed buildings
• 210192 Granted

  3 Broad Street Reading RG1 2BH

  Change of use from Class A2 to hot-food takeaway (Sui Generis) and shopfront alterations (amended description)

  4 Feb 2021 77m away Full applications
• PL/25/0088 Awaiting decision

  29-31 MARKET PLACE, READING, RG1 2DE

  Application for Approval of Details Reserved by Conditions 9 (residential bin store vermin control measures) and 10 (commercial bin stores vermin control measures) of planning permission ref. 220545

  20 Jan 2025 78m away Conditions

• PL/26/0682 Refused

  Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN

  New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane

  21 May 2026 Advertising
• PL/26/0675 Granted

  THE WATER TOWER PH, 160 PARK LANE, TILEHURST, READING, RG31 4DU

  Installation of replacement signs to include 1x new pictorial panel and 2x amenity boards to existing post, 1x fascia sign, 1x door plaque, 1x welcome sign and 2x double sided post mounted corex signs

  20 May 2026 Advertising
• PL/26/0046 Granted

  121-122 BROAD STREET, READING, RG1 2BD

  Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign

  16 Jan 2026 Advertising
• PL/26/0902 Awaiting decision

  UNIT 8, READING GATE RETAIL PARK, READING, RG2 0QG

  Two new high level 600mm internally illuminated golden arches to side elevation

  7 Jul 2026 Advertising
• PL/26/0734 Refused

  95 BROAD STREET, READING, RG1 2AP

  "Blue Banana" shop fascia - white powder coated tray with black stand-off letters

  4 Jun 2026 Advertising