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Planning application

2-3 BUTTER MARKET, READING, RG1 2DP

Withdrawn Reading PL/26/0417 Consent to display an advertisement

Withdrawn before a decision, so it carries no planning weight. A revised scheme can be submitted at any time.

Proposal

Application for externally illuminated fascia, projecting sign and awning.

As published by the council, reference PL/26/0417

Application record

Reference
PL/26/0417
Type
Consent to display an advertisement
Status
Decision Made
Decision
Withdrawn
Received
27 Mar 2026
Validated
21 Apr 2026
Decided
11 Jun 2026
Ward
Abbey Ward
Decision by
Delegated Decision
Postcode
RG1 2DP

Timeline

Dates from the published record

  1. 27 Mar 2026

    Received by Reading

  2. 21 Apr 2026

    Validated

    Checked as complete and ready for consideration.

  3. 11 Jun 2026

    Decision issued: Withdrawn

  4. 10 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

6 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What withdrawal means

The process from here

The applicant withdrew this application before the council decided it, so it carries no planning weight and no fee refund is automatic. Withdrawal often follows officer feedback that a refusal was likely.

The applicant is free to submit a revised application at any time, and many withdrawn schemes return in amended form, so the site is worth watching if the proposal affected you.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 2-3 BUTTER MARKET, READING, RG1 2DP

    PL/26/0409 Submitted 27 Mar 2026 0m away

    Retrospective application for shopfront alterations including cladding, glazing, fascia grill, external lighting trough uplighter and overhead LEDs and awning.

    Withdrawn Full applications Windows or glazing 6 docs
  • 29-31 MARKET PLACE, READING, RG1 2DE

    PL/25/0088 Submitted 20 Jan 2025 33m away

    92% historically approved · decision due ~17 Mar

    Application for Approval of Details Reserved by Conditions 9 (residential bin store vermin control measures) and 10 (commercial bin stores vermin control measures) of planning permission ref. 220545

    Awaiting decision Conditions 2 docs
  • 27-32 MARKET PLACE, READING, RG1 2DE

    PL/25/0087 Submitted 20 Jan 2025 33m away

    Application for Approval of Details Reserved by Condition 16 (Hard and Soft Landscaping) of Planning Permission ref. 220545

    Decided Conditions 11 docs
  • 27-32 MARKET PLACE, READING, RG1 2DE

    PL/24/1032 Submitted 9 Aug 2024 33m away

    Application for Approval of Details Reserved by Condition 11 (Acoustic report) of planning permission ref. 220545

    Decided Conditions 8 docs
  • 27-32 MARKET PLACE, READING, RG1 2DE

    PL/24/1514 Submitted 12 Nov 2024 33m away

    Application for Approval of Details Reserved by Condition 18 (Bats) of Planning Permission ref, 220545

    Decided Conditions 3 docs
  • 36, Minster Street, Reading, RG1 2JB

    PL/26/0529 Submitted 20 Apr 2026 45m away

    2 no. externally illuminated fascia signs, 1 no. hanging sign

    Granted Advertising 17 docs

In Reading

  • PL/26/0326 Granted

    33 OXFORD ROAD, READING, RG1 7QG

    Fascia and Projecting Advertisement

    11 Mar 2026 Advertising
  • PL/26/1054 Awaiting decision

    4-5 ST MARYS BUTTS, READING, RG1 2LN

    Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

    5 Aug 2026 Advertising
  • PL/26/1044 Awaiting decision

    Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP

    Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.

    4 Aug 2026 Advertising
  • PL/26/0696 Refused

    182-184 Henley Road, Reading, RG4 5DL

    Replacement of two existing advertisement signs with two illuminated digital advertisement displays

    26 May 2026 Advertising
  • PL/26/0610 Granted

    1, Reading International Business Park, Land to the South of A33 Relief Road, Reading, RG2 6AA

    4 No. Illuminated external wall mounted signs, 1 no wayfinding sign

    8 May 2026 Advertising