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Planning application

121-122 BROAD STREET, READING, RG1 2BD

Granted Reading PL/26/0046 Consent to display an advertisement

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign

As published by the council, reference PL/26/0046

Application record

Reference
PL/26/0046
Type
Consent to display an advertisement
Status
Decision Made
Decision
Granted As published: Approve with Conditions
Received
16 Jan 2026
Validated
16 Jan 2026
Decided
10 Jul 2026
Ward
Abbey Ward
Decision by
Delegated Decision
Postcode
RG1 2BD

Site history

Applications at this address on the Reading register

This site has had 3 applications since 2021: 3 approved, 0 refused.

  • PL/26/0717 Granted

    121-122 BROAD STREET, READING, RG1 2BD

    Application for Approval of Details Reserved by Condition 5 (Ventilation & Extraction) of application PL/24/0332

    Decided 17 Jul 2026 Conditions
  • 211293 Granted

    121-122 Broad Street Reading RG1 2BD

    Removal of existing signage and replacement with new signage

    Decided 6 Oct 2021 Advertising

Timeline

Dates from the published record

  1. 16 Jan 2026

    Received by Reading

  2. 10 Jul 2026

    Decision issued: Approve with Conditions

  3. 27 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Reading granted permission on 10 July 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 121-122 BROAD STREET, READING, RG1 2BD

    PL/26/0717 Submitted 1 Jun 2026 50 yards away

    Application for Approval of Details Reserved by Condition 5 (Ventilation & Extraction) of application PL/24/0332

    Granted Conditions 3 docs
  • 121-122 Broad Street Reading RG1 2BD

    211293 Submitted 5 Aug 2021 50 yards away

    Removal of existing signage and replacement with new signage

    Granted Advertising 3 docs
  • 123 Broad Street Reading RG1 2BD

    PL/00/0052 Submitted 2 Aug 2000 50 yards away

    Installation of one fascia sign and one projecting sign.

    Granted Advertising
  • 36, Minster Street, Reading, RG1 2JB

    PL/26/0529 Submitted 20 Apr 2026 50 yards away

    2 no. externally illuminated fascia signs, 1 no. hanging sign

    Granted Advertising 17 docs
  • LAND AT BROAD STREET, READING, RG1 2BH

    PL/25/1392 Submitted 30 Sep 2025 50 yards away

    Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, and associated BT Phone Kiosk removal.

    Refused Full applications 13 docs
  • LAND AT BROAD STREET, READING, RG1 2BH

    PL/25/1401 Submitted 30 Sep 2025 50 yards away

    Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, and associated BT Phone Kiosk removal.

    Refused Advertising 15 docs

In Reading

  • PL/26/1054 Granted

    4-5 ST MARYS BUTTS, READING, RG1 2LN

    Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

    Received 5 Aug, published by the council 15 Aug 2026 Advertising
  • PL/26/1302 Withdrawn

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/1304 Awaiting decision

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/0854 Granted

    153 CAVERSHAM ROAD, READING, RG1 8AR

    Retrospective application for the installation of an ATM (amended).

    Received 26 Jun, published by the council 27 Jul 2026 Advertising
  • PL/26/1268 Awaiting decision

    182-184 Henley Road, Reading, RG4 5DL

    APPLICATION FOR THE REPLACEMENT OF EXISTING SMALL FORMAT ADVERTISEMENT DISPLAYS WITH TWO D6 SMALL ADVERTISEMENT DISPLAYS.

    Received 22 Sep, published by the council 7 Oct 2026 Advertising