Planning application
121-122 BROAD STREET, READING, RG1 2BD
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign
As published by the council, reference PL/26/0046
Application record
- Reference
- PL/26/0046
- Type
- Consent to display an advertisement
- Status
- Decision Made
- Decision
- Approve with Conditions
- Received
- 16 Jan 2026
- Validated
- 16 Jan 2026
- Decided
- 10 Jul 2026
- Ward
- Abbey Ward
- Decision by
- Delegated Decision
- Postcode
- RG1 2BD
Site history
Applications at this address on the Reading register
This site has had 2 applications since 2026: 2 approved, 0 refused.
-
PL/26/0717 Granted
121-122 BROAD STREET, READING, RG1 2BD
Application for Approval of Details Reserved by Condition 5 (Ventilation & Extraction) of application PL/24/0332
Timeline
Dates from the published record
-
16 Jan 2026
Received by Reading
-
10 Jul 2026
Decision issued: Approve with Conditions
-
27 Jul 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
8 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat this grant of permission means
Reading granted permission on 10 July 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
-
121-122 BROAD STREET, READING, RG1 2BD
Application for Approval of Details Reserved by Condition 5 (Ventilation & Extraction) of application PL/24/0332
Granted Conditions 3 docs -
123 Broad Street Reading RG1 2BD
Installation of one fascia sign and one projecting sign.
Granted Advertising -
36, Minster Street, Reading, RG1 2JB
2 no. externally illuminated fascia signs, 1 no. hanging sign
Granted Advertising 17 docs -
LAND AT BROAD STREET, READING, RG1 2BH
Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, and associated BT Phone Kiosk removal.
Refused Full applications 13 docs -
LAND AT BROAD STREET, READING, RG1 2BH
Proposed installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens, and associated BT Phone Kiosk removal.
Refused Advertising 15 docs -
21 BROAD STREET, READING, RG1 2BH
58% historically approved · decision due ~2 Nov
1no. Illuminated fascia & 1no. illuminated projection sign
Awaiting decision Advertising 5 docs
Other advertisement consent applications
In Reading
-
PL/26/1202 Awaiting decision
21 BROAD STREET, READING, RG1 2BH
1no. Illuminated fascia & 1no. illuminated projection sign
-
PL/26/0326 Granted
33 OXFORD ROAD, READING, RG1 7QG
Fascia and Projecting Advertisement
-
PL/26/1054 Awaiting decision
4-5 ST MARYS BUTTS, READING, RG1 2LN
Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.
-
PL/26/1044 Awaiting decision
Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP
Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.
-
PL/26/0696 Refused
182-184 Henley Road, Reading, RG4 5DL
Replacement of two existing advertisement signs with two illuminated digital advertisement displays