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Planning application

PL/26/0046

121-122 BROAD STREET, READING, RG1 2BD

Granted Reading Consent to display an advertisement

Proposal

Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign

As published by the council, reference PL/26/0046

Timeline

Dates from the published record

  1. 16 Jan 2026

    Received by Reading

  2. 10 Jul 2026

    Decision issued: Approve with Conditions

  3. 27 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • PL/26/0717 Decided

    121-122 BROAD STREET, READING, RG1 2BD

    Application for Approval of Details Reserved by Condition 5 (Ventilation & Extraction) of application PL/24/0332

    1 Jun 2026 0m away Conditions
  • PL/26/0529 Granted

    36, Minster Street, Reading, RG1 2JB

    2 no. externally illuminated fascia signs, 1 no. hanging sign

    20 Apr 2026 56m away Advertising
  • 210281 Granted

    3 Broad Street Reading RG1 2BH

    Externally illuminated 'CHIPSTAR' Fascia sign (Amended Description)

    18 Feb 2021 58m away Advertising
  • 210245 Granted

    3 Broad Street Reading RG1 2BH

    Internal and external alterations associated with change of use from Class A2 to hot-food takeaway (Sui Generis), including shopfront alterations and signage (amended description)

    14 Feb 2021 58m away Heritage and listed buildings
  • 210192 Granted

    3 Broad Street Reading RG1 2BH

    Change of use from Class A2 to hot-food takeaway (Sui Generis) and shopfront alterations (amended description)

    4 Feb 2021 58m away Full applications
  • 230087 Granted

    24-25 Broad Street Reading RG1 2BT

    Replacement of lightings to new LED energy efficient lighting in the front and back of house areas.

    25 Jan 2023 67m away Heritage and listed buildings

In Reading

  • PL/26/0682 Refused

    Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN

    New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane

    21 May 2026 Advertising
  • PL/26/0675 Granted

    THE WATER TOWER PH, 160 PARK LANE, TILEHURST, READING, RG31 4DU

    Installation of replacement signs to include 1x new pictorial panel and 2x amenity boards to existing post, 1x fascia sign, 1x door plaque, 1x welcome sign and 2x double sided post mounted corex signs

    20 May 2026 Advertising
  • PL/26/0902 Awaiting decision

    UNIT 8, READING GATE RETAIL PARK, READING, RG2 0QG

    Two new high level 600mm internally illuminated golden arches to side elevation

    7 Jul 2026 Advertising
  • PL/26/0734 Refused

    95 BROAD STREET, READING, RG1 2AP

    "Blue Banana" shop fascia - white powder coated tray with black stand-off letters

    4 Jun 2026 Advertising
  • PL/26/0854 Awaiting decision

    153 CAVERSHAM ROAD, READING, RG1 8AR

    Retrospective application for the installation of an ATM (amended).

    26 Jun 2026 Advertising