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Planning application

PL/25/0899

Unit 3, Proctor End, Reading, RG2 0GG

Awaiting decision Reading Consent to display an advertisement

Proposal

Proposed Signage

As published by the council, reference PL/25/0899

Timeline

Dates from the published record

  1. 20 Jun 2025

    Received by Reading

  2. 27 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Reading for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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  • 210688 Granted

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    Retrospective application of 4No. internally LED illuminated digitally printed (blockout) slimline flexface boxes and 1No. large orange vinyl window graphic

    4 May 2021 0m away Advertising
  • PL/26/0052 Awaiting decision

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    19 Jan 2026 0m away Full applications
  • PL/26/0078 Withdrawn

    Basingstoke Road, Reading, RG2 0TA.

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    23 Jan 2026 218m away Telecoms
  • PL/24/1336 Refused

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    12 Sep 2024 226m away
  • PL/24/1191 Granted

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    11 Sep 2024 226m away Trees

In Reading

  • PL/26/0682 Refused

    Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN

    New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane

    21 May 2026 Advertising
  • PL/26/0675 Granted

    THE WATER TOWER PH, 160 PARK LANE, TILEHURST, READING, RG31 4DU

    Installation of replacement signs to include 1x new pictorial panel and 2x amenity boards to existing post, 1x fascia sign, 1x door plaque, 1x welcome sign and 2x double sided post mounted corex signs

    20 May 2026 Advertising
  • PL/26/0046 Granted

    121-122 BROAD STREET, READING, RG1 2BD

    Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign

    16 Jan 2026 Advertising
  • PL/26/0902 Awaiting decision

    UNIT 8, READING GATE RETAIL PARK, READING, RG2 0QG

    Two new high level 600mm internally illuminated golden arches to side elevation

    7 Jul 2026 Advertising
  • PL/26/0734 Refused

    95 BROAD STREET, READING, RG1 2AP

    "Blue Banana" shop fascia - white powder coated tray with black stand-off letters

    4 Jun 2026 Advertising