Planning application
210688
Unit 1 Proctor End North Reading RG2 0GG
Proposal
Retrospective application of 4No. internally LED illuminated digitally printed (blockout) slimline flexface boxes and 1No. large orange vinyl window graphic
As published by the council, reference 210688
Timeline
Dates from the published record
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4 May 2021
Received by Reading
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12 May 2021
Validated
Checked as complete and ready for consideration.
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16 Jul 2021
Decision issued: Approve
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27 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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PL/24/1329 Granted
Reading Gateway Premier Inn, Gateway Proctor End South, Reading, RG2 0GG.
External alterations to the existing hotel and Sui Generis (Drinking Establishment with expanded food provision) building to provide additional hotel bedrooms, reconfigured ancillary hotel restaurant and all associated works
-
PL/26/0052 Awaiting decision
Reading Gateway, Gateway Projected End South, Reading, RG2 0GG
Creation of charging zones, erection of EV chargers, sub-station enclosure, feeder pillars and associated works.
-
PL/25/0899 Awaiting decision
Unit 3, Proctor End, Reading, RG2 0GG
Proposed Signage
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PL/26/0078 Withdrawn
Basingstoke Road, Reading, RG2 0TA.
In accordance with Regulation 5 of the Electronic Communications Code (Conditions and Restrictions) Regulations 2003 this letter provides formal notification in writing of 28 days’ notice in advance, of our intention to install electronic communications - The replacement of 3 no. antennas and associated development
-
PL/24/1336 Refused
Reading Gateway Imperial Way Reading RG2 0TD
DoV request - Reading Gateway
-
PL/24/1191 Granted
IMPERIUM, IMPERIAL WAY, READING, RG2 0TD
Specifications for tree tag numbers 781 – 798 are contained in the attached Tree Condition Report, Appendix A. G1 – 3 x Horse Chestnut trees located at the entrance to the building, by bridge. Lift to 4 meters above ground level and cut back by 2 meters from building to give a suitable clearance to property.
Other advertising applications
In Reading
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PL/26/0682 Refused
Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN
New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane
-
PL/26/0675 Granted
THE WATER TOWER PH, 160 PARK LANE, TILEHURST, READING, RG31 4DU
Installation of replacement signs to include 1x new pictorial panel and 2x amenity boards to existing post, 1x fascia sign, 1x door plaque, 1x welcome sign and 2x double sided post mounted corex signs
-
PL/26/0046 Granted
121-122 BROAD STREET, READING, RG1 2BD
Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign
-
PL/26/0902 Awaiting decision
UNIT 8, READING GATE RETAIL PARK, READING, RG2 0QG
Two new high level 600mm internally illuminated golden arches to side elevation
-
PL/26/0734 Refused
95 BROAD STREET, READING, RG1 2AP
"Blue Banana" shop fascia - white powder coated tray with black stand-off letters