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Planning application

210688

Unit 1 Proctor End North Reading RG2 0GG

Granted Reading Consent to display an advertisement

Proposal

Retrospective application of 4No. internally LED illuminated digitally printed (blockout) slimline flexface boxes and 1No. large orange vinyl window graphic

As published by the council, reference 210688

Timeline

Dates from the published record

  1. 4 May 2021

    Received by Reading

  2. 12 May 2021

    Validated

    Checked as complete and ready for consideration.

  3. 16 Jul 2021

    Decision issued: Approve

  4. 27 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • PL/24/1329 Granted

    Reading Gateway Premier Inn, Gateway Proctor End South, Reading, RG2 0GG.

    External alterations to the existing hotel and Sui Generis (Drinking Establishment with expanded food provision) building to provide additional hotel bedrooms, reconfigured ancillary hotel restaurant and all associated works

    7 Oct 2024 0m away Full applications
  • PL/26/0052 Awaiting decision

    Reading Gateway, Gateway Projected End South, Reading, RG2 0GG

    Creation of charging zones, erection of EV chargers, sub-station enclosure, feeder pillars and associated works.

    19 Jan 2026 0m away Full applications
  • PL/25/0899 Awaiting decision

    Unit 3, Proctor End, Reading, RG2 0GG

    Proposed Signage

    20 Jun 2025 0m away Advertising
  • PL/26/0078 Withdrawn

    Basingstoke Road, Reading, RG2 0TA.

    In accordance with Regulation 5 of the Electronic Communications Code (Conditions and Restrictions) Regulations 2003 this letter provides formal notification in writing of 28 days’ notice in advance, of our intention to install electronic communications - The replacement of 3 no. antennas and associated development

    23 Jan 2026 218m away Telecoms
  • PL/24/1336 Refused

    Reading Gateway Imperial Way Reading RG2 0TD

    DoV request - Reading Gateway

    12 Sep 2024 226m away
  • PL/24/1191 Granted

    IMPERIUM, IMPERIAL WAY, READING, RG2 0TD

    Specifications for tree tag numbers 781 – 798 are contained in the attached Tree Condition Report, Appendix A. G1 – 3 x Horse Chestnut trees located at the entrance to the building, by bridge. Lift to 4 meters above ground level and cut back by 2 meters from building to give a suitable clearance to property.

    11 Sep 2024 226m away Trees

In Reading

  • PL/26/0682 Refused

    Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN

    New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane

    21 May 2026 Advertising
  • PL/26/0675 Granted

    THE WATER TOWER PH, 160 PARK LANE, TILEHURST, READING, RG31 4DU

    Installation of replacement signs to include 1x new pictorial panel and 2x amenity boards to existing post, 1x fascia sign, 1x door plaque, 1x welcome sign and 2x double sided post mounted corex signs

    20 May 2026 Advertising
  • PL/26/0046 Granted

    121-122 BROAD STREET, READING, RG1 2BD

    Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign

    16 Jan 2026 Advertising
  • PL/26/0902 Awaiting decision

    UNIT 8, READING GATE RETAIL PARK, READING, RG2 0QG

    Two new high level 600mm internally illuminated golden arches to side elevation

    7 Jul 2026 Advertising
  • PL/26/0734 Refused

    95 BROAD STREET, READING, RG1 2AP

    "Blue Banana" shop fascia - white powder coated tray with black stand-off letters

    4 Jun 2026 Advertising