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Planning application

Alma House Newcastle Road Baldwins Gate Newcastle Staffordshire ST5 5DA

Awaiting decision Newcastle-under-Lyme 26/00771/ADV Advertising

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Advertisement consent for one totem sign and two wall mounted signs

As published by the council, reference 26/00771/ADV

Application record

Reference
26/00771/ADV
Category
Advertising
Status
Pending Consideration
Validated
23 Oct 2026
Ward
Maer & Whitmore
Parish
Whitmore
Decision by
Delegated Decision
Postcode
ST5 5DA

Comment by 24 November 2026

The council is taking comments on this application until then. Comments go to Newcastle-under-Lyme through their own planning portal.

Timeline

Dates from the published record

  1. 23 Oct 2026

    Validated

    Checked as complete and ready for consideration.

  2. 3 Nov 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 18 December 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Newcastle-under-Lyme took a median of 54 days over the applications it decided in the last year.

Cases linked to this one on the register

  • Application: 25/00881/FUL (Application Permitted)

Who's behind it

Company information only, from the register and Companies House

Ellis Hillman Architects Ltd Agent, an architecture practice

6 applications on PlanIndex · across 3 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

What happens while it is decided

This application is with Newcastle-under-Lyme for determination, against a statutory target of eight weeks. Over the last year Newcastle-under-Lyme's median decision took 54 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

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In Newcastle-under-Lyme

  • 26/00726/ADV Awaiting decision

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    Advertisement signage, 1no fixed fascia sign with fret cut lettering.

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  • 26/00740/ADV Awaiting decision

    93 Clayton Road Newcastle Staffordshire ST5 3NE

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  • 26/00672/ADV Awaiting decision

    Shop And Premises 196 Liverpool Road Cross Heath Newcastle Staffordshire ST5 9ED

    New larger fascia sign to replace existing centrally located above central entrance doors to front elevation. 1no. new fascia sign to replace existing located at high level to the gable end at the right hand side of front elevation. New fascia sign to left hand side of main entrance doors to front elevation. Over cladding of existing totem signs (2no) with increase in overall size. Replacement of 8no. existing parking bay signs to car parking spaces located to the right hand side of the building.

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  • 26/00477/ADV Granted

    34 Hempstalls Lane Newcastle Under Lyme Staffordshire ST5 0SS

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    Received 29 Jun, published by the council 22 Jul 2026 Advertising