26/00346/ADV

1. 12 May 2026

   Received by Newcastle-under-Lyme

2. 7 Jul 2026

   Decision issued: Permit

3. 22 Jul 2026

   Added to PlanIndex

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 03/00476/FUL Granted

  Science Park University Of Keele Keele Newcastle Staffs

  Research and office building

  16 May 2003 84m away Full applications
• 03/00793/FUL Granted

  Science Park University Of Keele Keele Newcastle Staffs

  Pharmaceutical production unit, medical imaging centre (Positron Emission Tomography scanning) and administrative offices

  5 Aug 2003 201m away Full applications
• 04/00487/FUL Granted

  Science Park University Of Keele Keele Newcastle Staffs

  Keele Innovation Centre 1 - Erection of an external generator in a weatherproof sound attenuated enclosure

  11 May 2004 228m away Full applications
• 04/00362/COU Granted

  Newcastle Lodge University Of Keele Keele Newcastle Staffs ST5 5AU

  Change of use of public highway to private roadway

  1 Apr 2004 299m away Full applications
• 04/00095/ADV Granted

  Students Union Building Keele Newcastle Staffs

  Fascia sign and projecting sign

  10 Feb 2004 433m away Advertising
• 24/00290/CN07 Awaiting decision

  The Chapel Keele University Keele Newcastle Under Lyme Staffordshire

  Application for approval of a Habitat Management and Maintenance Plan as required by condition 07 of planning permission reference 24/00290/FUL for replacement of existing stepped access to existing fire escape door with proposed ramped & stepped access to the north elevation of the Grade: II Listed Chapel; as well as proposed external landscaping works within the same scheme: including a retaining wall & 'dug out' seating area, other above ground seating areas, drainage improvements to lawn, permeable paths and soft landscaping.

  3 Dec 2024 457m away Conditions

• 26/00430/ADV Granted

  Texas Fried Chicken Ltd 38 Market Street Stoke-On-Trent Staffordshire ST7 4AB

  Proposed illuminated signage to frontage together with TV screens in front windows (Retrospective)

  10 Jun 2026 Advertising
• 26/00518/ADV Awaiting decision

  Cinema And Premises Lymelight Boulevard High Street Newcastle Under Lyme Staffordshire ST5 1PT

  Advertising application for VUE Newcastle Under Lyme EPIC Sign Proposal Scheme (External)

  17 Jul 2026 Advertising
• 26/00512/ADV Awaiting decision

  Dick Turpin Gallows Tree Lane Newcastle Under Lyme Staffordshire ST5 2QS

  Re-clad existing totem sign, 2x double sided post mounted corex sign, Refurbish existing name board, 2x sign written logos and 1x sign written welcome text

  15 Jul 2026 Advertising
• 26/00477/ADV Awaiting decision

  34 Hempstalls Lane Newcastle Under Lyme Staffordshire ST5 0SS

  x5no fixed fascia signs

  29 Jun 2026 Advertising
• 26/00451/ADV Awaiting decision

  58 High Street May Bank Newcastle Under Lyme Staffordshire ST5 0JB

  Fascia Sign and window sign

  19 Jun 2026 Advertising