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Planning application

03/01040/ADV

Swift House Liverpool Road Newcastle Staffs ST5 9JJ

Granted Newcastle-under-Lyme Advert Application

Proposal

Internally illuminated fascia and projecting signs

As published by the council, reference 03/01040/ADV

Timeline

Dates from the published record

  1. 29 Oct 2003

    Received by Newcastle-under-Lyme

  2. 5 Jan 2004

    Decision issued: Permit

  3. 22 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 03/00511/FUL Granted

    Swift House Liverpool Road Newcastle Staffs ST5 9JJ

    Change of use of part of ground floor area to motorcycle and spares sales without complying with conditions (Numbers 2 and 5) subject to which planning permission 97/00268/COU was granted on 3 June 1997

    23 May 2003 2m away Full applications
  • 03/00628/OUT Granted

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    Primary health care centre

    19 Sep 2003 66m away Outline
  • 03/01181/TDET Granted

    Swift House Liverpool Road Newcastle Staffs ST5 9JJ

    3 roof top directional antennae and one microwave dish

    1 Dec 2003 70m away Telecoms
  • 03/00575/COU Granted

    135 Liverpool Road Newcastle Staffs ST5 9HD

    Change of use from retail to employment agency (Class A2)

    5 Jun 2003 129m away Full applications
  • 03/00576/ADV Granted

    135 Liverpool Road Newcastle Staffs ST5 9HD

    Fascia advertisements

    17 Jun 2003 130m away Advertising
  • 03/01081/DEEM3 Granted

    131 - 135 Liverpool Road Newcastle Staffs ST5 9HD

    Shutters and fencing

    3 Nov 2003 139m away Other

In Newcastle-under-Lyme

  • 26/00430/ADV Granted

    Texas Fried Chicken Ltd 38 Market Street Stoke-On-Trent Staffordshire ST7 4AB

    Proposed illuminated signage to frontage together with TV screens in front windows (Retrospective)

    10 Jun 2026 Advertising
  • 26/00518/ADV Awaiting decision

    Cinema And Premises Lymelight Boulevard High Street Newcastle Under Lyme Staffordshire ST5 1PT

    Advertising application for VUE Newcastle Under Lyme EPIC Sign Proposal Scheme (External)

    17 Jul 2026 Advertising
  • 26/00512/ADV Awaiting decision

    Dick Turpin Gallows Tree Lane Newcastle Under Lyme Staffordshire ST5 2QS

    Re-clad existing totem sign, 2x double sided post mounted corex sign, Refurbish existing name board, 2x sign written logos and 1x sign written welcome text

    15 Jul 2026 Advertising
  • 26/00346/ADV Granted

    Dermal Technology Labs Keele University IC4 Keele Road Keele Newcastle Under Lyme Staffordshire ST5 5SP

    Removal of existing high level building identification sign and installation of new illuminate company sign

    12 May 2026 Advertising
  • 26/00477/ADV Awaiting decision

    34 Hempstalls Lane Newcastle Under Lyme Staffordshire ST5 0SS

    x5no fixed fascia signs

    29 Jun 2026 Advertising