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Planning application

DANES PARK, BROCKHILLS LANE & SWAY ROAD, NEW MILTON BH25 5QL

Granted New Forest 25/10742 Advertisement Consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

x8 non illuminated adverts, x9 flags and 1 illuminated touchscreen sign at the Brockhills Lane entrance & x 2 non illuminated adverts and x2 flags at the Sway Road access advertising the houses for sale for a temporary period of 5 years (Application for Advertisement Consent)

As published by the council, reference 25/10742

Application record

Reference
25/10742
Type
Advertisement Consent
Status
Decided
Decision
Granted (Advert)
Received
11 Aug 2025
Validated
12 Aug 2025
Decided
7 Oct 2025
Ward
Ashley, Bashley & Fernhill
Parish
New Milton
Decision by
Delegated
Postcode
BH25 5QL

Site history

Applications at this address on the New Forest register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • 26/10160 Granted

    DANES PARK, BROCKHILLS LANE & SWAY ROAD, NEW MILTON BH25 5QL

    x5no. flags on flagpoles at site entrance, x1no. v-shaped leaderboard moved to left of rushbury show home; x1no. stack sign moved 3m futher into the site; x4no. panels on hoarding; x6no. fence panel signs; x1no. gable end banner (Retrospective) (Application for Advertisement Consent)

    Decided 1 May 2026 Advertising

Timeline

Dates from the published record

  1. 11 Aug 2025

    Received by New Forest

  2. 12 Aug 2025

    Validated

    Checked as complete and ready for consideration.

  3. 7 Oct 2025

    Decision issued: Granted (Advert)

  4. 26 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

19 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What this grant of permission means

New Forest granted permission on 7 October 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

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