Planning application
25/10742
DANES PARK, BROCKHILLS LANE & SWAY ROAD, NEW MILTON BH25 5QL
Proposal
x8 non illuminated adverts, x9 flags and 1 illuminated touchscreen sign at the Brockhills Lane entrance & x 2 non illuminated adverts and x2 flags at the Sway Road access advertising the houses for sale for a temporary period of 5 years (Application for Advertisement Consent)
As published by the council, reference 25/10742
Timeline
Dates from the published record
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11 Aug 2025
Received by New Forest
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12 Aug 2025
Validated
Checked as complete and ready for consideration.
-
7 Oct 2025
Decision issued: Granted (Advert)
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26 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
21/10866 Granted
DANECREST, BROCKHILLS LANE, ASHLEY, NEW MILTON BH25 5QL
Removal of condition 2 of planning permission LYB/12387 to remove the agricultural occupancy restriction
-
21/10866 Granted
DANECREST, BROCKHILLS LANE, ASHLEY, NEW MILTON BH25 5QL
Removal of condition 2 of planning permission LYB/12387 to remove the agricultural occupancy restriction
-
26/10160 Granted
DANES PARK, BROCKHILLS LANE & SWAY ROAD, NEW MILTON BH25 5QL
x5no. flags on flagpoles at site entrance, x1no. v-shaped leaderboard moved to left of rushbury show home; x1no. stack sign moved 3m futher into the site; x4no. panels on hoarding; x6no. fence panel signs; x1no. gable end banner (Retrospective) (Application for Advertisement Consent)
-
21/10955 Decided
19 THE FALLOWS, ASHLEY, NEW MILTON BH25 5RP
Single-storey rear extension (Lawful Development Certificate that permission is not required for proposal)
-
21/10955 Decided
19 THE FALLOWS, ASHLEY, NEW MILTON BH25 5RP
Single-storey rear extension (Lawful Development Certificate that permission is not required for proposal)
-
26/10343 Granted
1 OTTERS WALK, ASHLEY, NEW MILTON BH25 5RR
Variation of condition 2 of application 25/10491 to allows changes to size and position of dormers, changes to external materials and fenestration alteration including glazing bars added to all windows (Part Retrospective).
Other advertising applications
In New Forest
-
26/10679 Awaiting decision
LAND SOUTH OF, DERRITT LANE, BRANSGORE BH23 8AT
Display 1No. non illuminated stack sign for a temporary period of 1 year. Removal of approved sign C on 25/11047 (Application for Advertisement Consent)
-
26/10667 Awaiting decision
SHIP INN, 68 HIGH STREET, FORDINGBRIDGE SP6 1AX
x1 illuminated projecting sign, x1 illuminated fascia sign, x1 illuminated nameboard sign, x1 illuminated amenity board and x1 internally illuminated menu case; x4 sets of sign written text, x1 door plaque, x2 non-illuminated amenity boards & 1x car park directional sign (Application for Advertisement Consent)
-
26/10345 Granted
31A ST THOMAS STREET, LYMINGTON SO41 9NE
Display 1 x non-illuminated fascia sign and associated works to shopfront.(Application for Advertisement Consent)
-
26/10575 Awaiting decision
LAND SOUTH OF, MILFORD ROAD, PENNINGTON, LYMINGTON SO41 8DN
x2 illuminated entrance signs, 2 x flags, 1 x non-illuminated sign, 1 x illuminated sign and 5 x illuminated totem signs for a temporary period of display of up to 3 years (Application for Advertisement Consent)
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26/10390 Refused
EVERTON GARAGE LTD, 5 OLD CHRISTCHURCH ROAD, EVERTON, HORDLE SO41 0JJ
4no. 6m high flagpoles to Milford Road and Old Christchurch Road site boundaries (Application for Advertisement Consent)