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Planning application

DANES PARK, BROCKHILLS LANE & SWAY ROAD, NEW MILTON BH25 5QL

Granted New Forest 26/10160 Advertisement Consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

x5no. flags on flagpoles at site entrance, x1no. v-shaped leaderboard moved to left of rushbury show home; x1no. stack sign moved 3m futher into the site; x4no. panels on hoarding; x6no. fence panel signs; x1no. gable end banner (Retrospective) (Application for Advertisement Consent)

As published by the council, reference 26/10160

Application record

Reference
26/10160
Type
Advertisement Consent
Status
Decided
Decision
Granted (Advert)
Received
17 Feb 2026
Validated
23 Feb 2026
Decided
1 May 2026
Ward
Ashley, Bashley & Fernhill
Parish
New Milton
Decision by
Delegated
Postcode
BH25 5QL

Site history

Applications at this address on the New Forest register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • 25/10742 Granted

    DANES PARK, BROCKHILLS LANE & SWAY ROAD, NEW MILTON BH25 5QL

    x8 non illuminated adverts, x9 flags and 1 illuminated touchscreen sign at the Brockhills Lane entrance & x 2 non illuminated adverts and x2 flags at the Sway Road access advertising the houses for sale for a temporary period of 5 years (Application for Advertisement Consent)

    Decided 7 Oct 2025 Advertising

Timeline

Dates from the published record

  1. 17 Feb 2026

    Received by New Forest

  2. 23 Feb 2026

    Validated

    Checked as complete and ready for consideration.

  3. 1 May 2026

    Decision issued: Granted (Advert)

  4. 26 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

18 documents on file for this application

  • OFFICERS REPORT Reports · 01 May 2026
  • DECISION NOTICE Decisions · 01 May 2026
  • CONSULTEE - NEW MILTON TOWN COUNCIL, TOWN HALL Consultee Comment · 20 Mar 2026
  • CONSULTEE COMMENT - HCC HIGHWAYS Consultee Comment · 11 Mar 2026
  • REPRESENTEE - MR JAMES HARRISON, BROCKHILLS HOUSE Representees · 02 Mar 2026
  • REPRESENTEE - MRS LUCY HALLETT, ASHMORE HOUSE Representees · 26 Feb 2026
  • Granted_STACKSIGN PLAN Plans · 23 Feb 2026
  • Granted_FENCE PANEL SIGNS 2 Plans · 17 Feb 2026
  • Granted_FENCE PANEL SIGNS Plans · 17 Feb 2026
  • Granted_FLAG SIGNS Plans · 17 Feb 2026
  • Granted_V BOARD SIGNS Plans · 17 Feb 2026
  • Granted_HOARDING SIGNS Plans · 17 Feb 2026
  • Granted_FENCE PANEL SIGNS 3 Plans · 17 Feb 2026
  • Granted_BLOCK PLAN Plans · 17 Feb 2026
  • Granted_COVER LETTER Submitted Applications · 17 Feb 2026
  • Granted_APPLICATION FORM REDACTED Submitted Applications · 17 Feb 2026
  • Granted_LOCATION PLAN Plans · 17 Feb 2026
  • Granted_GABLE END BANNER Plans · 17 Feb 2026

Trade members open them from here.

Open the documents

What this grant of permission means

New Forest granted permission on 1 May 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

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