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Planning application

DANES PARK, BROCKHILLS LANE & SWAY ROAD, NEW MILTON BH25 5QL

Granted New Forest National Park 25/10742 Advertisement Consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

x8 non illuminated adverts, x9 flags and 1 illuminated touchscreen sign at the Brockhills Lane entrance & x 2 non illuminated adverts and x2 flags at the Sway Road access advertising the houses for sale for a temporary period of 5 years (Application for Advertisement Consent)

As published by the council, reference 25/10742

Application record

Reference
25/10742
Type
Advertisement Consent
Status
Decided
Decision
Granted (Advert)
Received
11 Aug 2025
Validated
12 Aug 2025
Decided
7 Oct 2025
Ward
Ashley, Bashley & Fernhill
Parish
New Milton
Decision by
Delegated
Postcode
BH25 5QL

Timeline

Dates from the published record

  1. 11 Aug 2025

    Received by New Forest National Park

  2. 12 Aug 2025

    Validated

    Checked as complete and ready for consideration.

  3. 7 Oct 2025

    Decision issued: Granted (Advert)

  4. 9 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

19 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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Within 500 metres

In New Forest National Park

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