Planning application
DANES PARK, BROCKHILLS LANE & SWAY ROAD, NEW MILTON BH25 5QL
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
x8 non illuminated adverts, x9 flags and 1 illuminated touchscreen sign at the Brockhills Lane entrance & x 2 non illuminated adverts and x2 flags at the Sway Road access advertising the houses for sale for a temporary period of 5 years (Application for Advertisement Consent)
As published by the council, reference 25/10742
Application record
- Reference
- 25/10742
- Type
- Advertisement Consent
- Status
- Decided
- Decision
- Granted (Advert)
- Received
- 11 Aug 2025
- Validated
- 12 Aug 2025
- Decided
- 7 Oct 2025
- Ward
- Ashley, Bashley & Fernhill
- Parish
- New Milton
- Decision by
- Delegated
- Postcode
- BH25 5QL
Timeline
Dates from the published record
-
11 Aug 2025
Received by New Forest National Park
-
12 Aug 2025
Validated
Checked as complete and ready for consideration.
-
7 Oct 2025
Decision issued: Granted (Advert)
-
9 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
19 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
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ROSE COTTAGE, BROCKHILLS LANE, ASHLEY, NEW MILTON, BH25 5QL
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DANES PARK, BROCKHILLS LANE & SWAY ROAD, NEW MILTON BH25 5QL
x8 non illuminated adverts, x9 flags and 1 illuminated touchscreen sign at the Brockhills Lane entrance & x 2 non illuminated adverts and x2 flags at the Sway Road access advertising the houses for sale for a temporary period of 5 years (Application for Advertisement Consent)
Granted Advertising 19 docs
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26/10575 Granted
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x2 illuminated entrance signs, 2 x flags, 1 x non-illuminated sign, 1 x illuminated sign and 5 x illuminated totem signs for a temporary period of display of up to 3 years (Application for Advertisement Consent)
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26/10679 Awaiting decision
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26/00365ADV Granted
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