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Planning application

DANES PARK, BROCKHILLS LANE & SWAY ROAD, NEW MILTON BH25 5QL

Granted New Forest National Park 26/10160 Advertisement Consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

x5no. flags on flagpoles at site entrance, x1no. v-shaped leaderboard moved to left of rushbury show home; x1no. stack sign moved 3m futher into the site; x4no. panels on hoarding; x6no. fence panel signs; x1no. gable end banner (Retrospective) (Application for Advertisement Consent)

As published by the council, reference 26/10160

Application record

Reference
26/10160
Type
Advertisement Consent
Status
Decided
Decision
Granted As published: Granted (Advert)
Received
17 Feb 2026
Validated
23 Feb 2026
Decided
1 May 2026
Ward
Ashley, Bashley & Fernhill
Parish
New Milton
Decision by
Delegated
Postcode
BH25 5QL

Site history

Applications at this address on the New Forest National Park register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • 25/10742 Granted

    DANES PARK, BROCKHILLS LANE & SWAY ROAD, NEW MILTON BH25 5QL

    x8 non illuminated adverts, x9 flags and 1 illuminated touchscreen sign at the Brockhills Lane entrance & x 2 non illuminated adverts and x2 flags at the Sway Road access advertising the houses for sale for a temporary period of 5 years (Application for Advertisement Consent)

    Decided 7 Oct 2025 Advertising

Timeline

Dates from the published record

  1. 17 Feb 2026

    Received by New Forest National Park

  2. 23 Feb 2026

    Validated

    Checked as complete and ready for consideration.

  3. 1 May 2026

    Decision issued: Granted (Advert)

  4. 9 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

18 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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Open the documents

What this grant of permission means

New Forest National Park granted permission on 1 May 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

In New Forest National Park

  • 26/10897 Awaiting decision

    UNIT 1C, HAMILTON BUSINESS PARK, GORE ROAD, NEW MILTON BH25 6TL

    x3no. externally illuminated fascia signs; x3no. non illuminated fascia sign (Application for Advertisement Consent)

    Received 18 Sep, published by the council 29 Sep 2026 Advertising
  • 26/10667 Granted

    SHIP INN, 68 HIGH STREET, FORDINGBRIDGE SP6 1AX

    x1 illuminated projecting sign, x1 illuminated fascia sign, x1 illuminated nameboard sign, x1 illuminated amenity board and x1 internally illuminated menu case; x4 sets of sign written text, x1 door plaque, x2 non-illuminated amenity boards & 1x car park directional sign (Application for Advertisement Consent)

    Received 16 Jul, published by the council 2 Aug 2026 Advertising
  • 26/10624 Granted

    ROYAL LYMINGTON YACHT CLUB, BATH ROAD, LYMINGTON SO41 3SE

    Display 1 x non illuminated fascia sign (Application for Advertisement Consent)

    Received 6 Jul, published by the council 9 Aug 2026 Advertising
  • 26/10478 Granted

    20 KEYHAVEN ROAD, MILFORD-ON-SEA SO41 0QY

    Proposal to install 1 x non illuminated fascia sign, 1x non illuminated projecting sign, 1x vinyl (Application for Advertisement Consent)

    Received 19 May, published by the council 2 Aug 2026 Advertising
  • 26/10470 Granted

    WAITROSE SUPERMARKET, 49 HIGH STREET, HYTHE SO45 6AG

    Replacement and new signage comprising 3 no. internally illuminated advertisements and 11 no. non-illuminated advertisements, including projecting sign, totem sign, fascia panel and building letters (Application for Advertisement Consent)

    Received 18 May, published by the council 2 Aug 2026 Advertising