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Planning application

21/00271/ADV

McDonald's Fullbridge Maldon Essex CM9 4LE

Refused Maldon Advert Application

Proposal

Application for advertisement consent for the installation of 5No. new digital freestanding signs and 1No. 15" Digital booth screen.

As published by the council, reference 21/00271/ADV

Timeline

Dates from the published record

  1. 15 Mar 2021

    Received by Maldon

  2. 15 Apr 2021

    Validated

    Checked as complete and ready for consideration.

  3. 4 Aug 2021

    Decision issued: Refused

  4. 29 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 21/00269/FUL Granted

    McDonald's Fullbridge Essex CM9 4LE

    Reconfiguration of drive thru lane to accommodate side-by-side ordering with changes to car parking and kerb lines, including associated works to the site. Alterations to elevations to include a new "Folded Roof" concept, a 5 sqm extension and replacement drive thru booths. Relocation of the shopfront entrance with new sliding door fitted. The installation of 2 no. digital Customer Order Displays (COD) with overhead Canopies and a Goal Post height restrictor.

    15 Mar 2021 0m away Full applications
  • 22/01014/ADV Granted

    Tesco Fullbridge Maldon Essex CM9 4LE

    Retrospective application for the Media Charger with Screen Media Charger Unit : size 860(W)x2160(H)mm Screen size-530(W)x930(H) mm, 2X Post for Signage Size: 700mm x 1250mm

    23 Sep 2022 80m away Advertising
  • 26/00270/TCA Awaiting decision

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    21 Apr 2026 165m away Trees
  • 24/00727/HOUSE Granted

    38 Market Hill Maldon Essex CM9 4QA

    Erection of timber conservatory to the rear.

    11 Sep 2024 366m away Householder
  • 24/00728/LBC Granted

    38 Market Hill Maldon Essex CM9 4QA

    Erection of timber conservatory to the rear.

    11 Sep 2024 366m away Heritage and listed buildings
  • 24/00716/LDE Granted

    Cromwell Farm Works Cromwell Lane Maldon Essex

    Claim for a Lawful Development Certificate for the existing use of the land and buildings as a workshop, office and restaurant.

    9 Sep 2024 378m away Lawful development

In Maldon

  • 26/00443/ADV Awaiting decision

    Templeman Galleries 54 High Street Burnham-On-Crouch Essex CM0 8AA

    Advertisement consent for 9No. Fascia signage to shop frontage (replacing existing signage)

    1 Jul 2026 Advertising
  • 26/00421/ADV Awaiting decision

    The Co-operative Food Fiveways Foundry Lane Burnham-On-Crouch Essex CM0 8BL

    Advertisement consent for 46No. various illuminated and non-illuminated signage.

    23 Jun 2026 Advertising
  • 25/00875/ADV Granted

    Paparazzi 69 High Street Maldon Essex CM9 5EP

    Advertisement consent for 1No. fascia sign with 3 heritage traditional lights above and 1No.heritage projecting sign

    25 Sep 2025 Advertising
  • 25/00934/ADV Refused

    Bus Shelter South Of All Saints Church High Street Maldon Essex

    Advertisement consent for double-sided digital displays installed at the departure end of the bus shelter. Digital displays to portray static advertising images that change every 10 seconds.

    15 Oct 2025 Advertising
  • 25/00938/ADV Granted

    Bus Shelter Wycke Hill Maldon Essex

    Advertisement consent for double-sided digital displays installed at the departure end of the bus shelter. Digital displays to portray static advertising images that change every 10 seconds.

    15 Oct 2025 Advertising