Planning application
CA/26/01667
Ground Floor, 351 Fulham Road, London, SW10 9TW
Proposal
Installation of one non-illuminated 'A' frame sign board, water bowl with logo and a display table
As published by the council, reference CA/26/01667
Timeline
Dates from the published record
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4 Mar 2026
Received by Kensington and Chelsea
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30 Jun 2026
Decision issued: Refuse Planning Permission/Consent
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1 Aug 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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PP/25/04540 Granted
361 Fulham Road, London, SW10 9TW
Refurbishment works, including renewal of existing windows with new aluminium units, external and internal communal decorations, flat roof sections replacement.
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PP/26/01549 Awaiting decision
Stanley Studios, Park Walk, London, SW10 0AE
Reconfiguration of building to provide five residential units, including restoration and retention of original fa?ade and party walls, first-floor and set-back second floor extension, replacement roof; installation of plant, secured cycle storage and bin storage
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ARB/25/05101 Granted
Flat 1, Stanley Studios, Park Walk, London, SW10 0AE
Prune 1 x Sycamore
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PP/26/01902 Awaiting decision
188A Fulham Road, London, SW10 9PN
Replacement of ancillary plant at existing Health Club facility following the removal of existing plant equipment at ground floor level between the Health Club and Gilston Road residences and roof plant at first, second and third floor levels; installation of replacement plant at ground floor level in the shared service yard to the front of Health Club; installation of cowls at first floor level and roof area and louvres at first floor level and wall of the southwestern area of building to ventilate internalised new plant room in the former Pool Hall; removal of the existing steel mounts and low brick parapet wall and metal stairs around former roof plant area at lower third floor roof level on northwestern portion of building and installation of steel safety balustrade; installation of replacement plant, flue and steel safety balustrade on the upper third floor level on northeastern portion of the roof with associated infrastructure
-
CA/26/01670 Granted
Public House, 190 Fulham Road, London, SW10 9PN
Installation of new timber fascia sign externally illuminated by 4xswan-neck sign lights, and 1xLED internally illuminated hanging sign, and 1x non-illuminated wall mounted plaque, and up to 2xnon-illuminated hanging baskets on front elevation (amended description).
-
PP/25/06177 Granted
Ground Floor, 186 Fulham Road, London, SW10 9PN
Installation of 1 x illuminated fascia sign featuring black lettering, 1 x non-illuminated hanging sign, and 1 x illuminated angel logo. Repair and repainting of timber fascia, with a lower decorative strip featuring illuminated white lettering. Installation of retractable awning with a canvas valance and illuminated lettering.
Other advertising applications
In Kensington and Chelsea
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CA/26/01883 Granted
2 Fairfax Place, London, W14 8HN
Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.
-
CA/26/02376 Granted
116-118 Gloucester Road, London, SW7 4PH
Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months
-
CA/26/01686 Refused
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap
-
CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
-
CA/26/03958 Awaiting decision
Ground Floor, 78 Golborne Road, London, W10 5PS
Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.