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Planning application

CA/26/01601

90 Sloane Street, London, SW1X 9PQ

Granted Kensington and Chelsea Advertisement consent

Proposal

Installation of 32 banners onto lamp-posts at 32 locations along Sloane Street. Banners will measure 2286mm high x 558mm wide.

As published by the council, reference CA/26/01601

Timeline

Dates from the published record

  1. 20 Feb 2026

    Received by Kensington and Chelsea

  2. 4 Jun 2026

    Decision issued: Grant Planning Permission/Consent

  3. 1 Aug 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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