Planning application
Elden House, 90 Sloane Avenue, London, SW3 3EA
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Erection of printed protective scaffolding shroud with inset externally illuminated commercial advertising space for a temporary period of 12 months
As published by the council, reference CA/26/01423
Application record
- Reference
- CA/26/01423
- Type
- Advertisement consent
- Status
- Decided
- Decision
- Granted As published: Grant Planning Permission/Consent
- Received
- 2 Feb 2026
- Decided
- 28 May 2026
- Ward
- Brompton and Hans Town
- Parish
- 02
- Postcode
- SW3 3EA
Site history
Applications at this address on the Kensington and Chelsea register
This site has had 3 applications since 2024: 2 approved, 0 refused.
-
PP/25/03639 Granted
Elden House, 90 Sloane Avenue, London, SW3 3EA
Construction of additional set back roof storey to provide two new 3-bedroom apartments; extensions to the north east side of the building at first and second floor levels to improve six of the existing apartments, internal replanning (including removal and replacement of internal partitions); installation of air source heat pumps, solar panels and green roofs; removal of existing fa?ade cladding / window fenestration and re-cladding, new windows and the provision of balconies to the north east side at 3rd and 4th floor levels and at roof level
-
PP/24/05976 Awaiting decision
Elden House, 90 Sloane Avenue, London, SW3 3EA
Demolition of existing five storey building comprising Use Class E use at ground floor level with 20 residential (Use Class C3) flats above and construction of six storey building comprising retained basement, Use Class E use at ground floor level and 24 residential (Use Class C3) across five upper floors terminating in a parapet with green roof and associated plant and PV equipment set behind (Major Application)
Timeline
Dates from the published record
-
2 Feb 2026
Received by Kensington and Chelsea
-
28 May 2026
Decision issued: Grant Planning Permission/Consent
-
20 Jul 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
7 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this grant of permission means
Kensington and Chelsea granted permission on 28 May 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
Elden House, 90 Sloane Avenue, London, SW3 3EA
Construction of additional set back roof storey to provide two new 3-bedroom apartments; extensions to the north east side of the building at first and second floor levels to improve six of the existing apartments, internal replanning (including removal and replacement of internal partitions); installation of air source heat pumps, solar panels and green roofs; removal of existing fa?ade cladding / window fenestration and re-cladding, new windows and the provision of balconies to the north east side at 3rd and 4th floor levels and at roof level
Granted Full applications New dwelling Extension +1 81 docs -
Elden House, 90 Sloane Avenue, London, SW3 3EA
94% historically approved · decision due ~5 Nov
Demolition of existing five storey building comprising Use Class E use at ground floor level with 20 residential (Use Class C3) flats above and construction of six storey building comprising retained basement, Use Class E use at ground floor level and 24 residential (Use Class C3) across five upper floors terminating in a parapet with green roof and associated plant and PV equipment set behind (Major Application)
Awaiting decision Full applications New dwelling Demolition 128 docs -
171-175 Draycott Avenue, London, SW3 3AJ
Construction of extension to existing basement, alterations to shop frontage and construction of new second and third floor levels to provide 2No. three bedroom apartments (Use Class C3) with external amenity terraces
Granted Full applications New dwelling Extension 42 docs -
76-82 Sloane Avenue, London, SW3 3DZ
Placement of 5 tables, 10 chairs, 1 bin and 5 planters on the public highway.
Granted Full applications 20 docs -
305 Brompton Road, London, SW3 2DY
Verification Order required to confirm the numbering and description of the commercial and residential units following the conversion of the upper three floors to create three flats sharing a communal staircase, and the reconfiguration of the shop front at street level to create separate entrances to the ground floor shop and the residential upper levels, linked to Planning application PP/24/03377, as follows:305 Brompton Road SW3 2DY (Ground Floor - Commercial)(Separate access and post point)Flat 1 (First Floor), 305A Brompton Road SW3 2DYFlat 2 (Second Floor), 305A Brompton Road SW3 2DYFlat 3 (Third Floor), 305A Brompton Road SW3 2DY(Separate communal access and post point)
Decided New dwelling Windows or glazingSeveral homes -
110-112 Draycott Avenue, London, SW3 3AE
Installation of 1no. internally illuminated projecting sign
Granted Advertising 12 docs
Other advertisement consent applications
In Kensington and Chelsea
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CA/26/01883 Granted
2 Fairfax Place, London, W14 8HN
Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.
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CA/26/02376 Granted
116-118 Gloucester Road, London, SW7 4PH
Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months
-
CA/26/01686 Refused
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap
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CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
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CA/26/03958 Awaiting decision
Ground Floor, 78 Golborne Road, London, W10 5PS
Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.