Planning application
CA/26/01423
Elden House, 90 Sloane Avenue, London, SW3 3EA
Proposal
Erection of printed protective scaffolding shroud with inset externally illuminated commercial advertising space for a temporary period of 12 months
As published by the council, reference CA/26/01423
Timeline
Dates from the published record
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2 Feb 2026
Received by Kensington and Chelsea
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28 May 2026
Decision issued: Grant Planning Permission/Consent
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20 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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PP/21/02008 Granted
76-82 Sloane Avenue, London, SW3 3DZ
Placement of 5 tables, 10 chairs, 1 bin and 5 planters on the public highway.
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SNN/25/05628 Decided
305 Brompton Road, London, SW3 2DY
Verification Order required to confirm the numbering and description of the commercial and residential units following the conversion of the upper three floors to create three flats sharing a communal staircase, and the reconfiguration of the shop front at street level to create separate entrances to the ground floor shop and the residential upper levels, linked to Planning application PP/24/03377, as follows:305 Brompton Road SW3 2DY (Ground Floor - Commercial)(Separate access and post point)Flat 1 (First Floor), 305A Brompton Road SW3 2DYFlat 2 (Second Floor), 305A Brompton Road SW3 2DYFlat 3 (Third Floor), 305A Brompton Road SW3 2DY(Separate communal access and post point)
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CA/26/02555 Granted
110-112 Draycott Avenue, London, SW3 3AE
Installation of 1no. internally illuminated projecting sign
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PP/25/04955 Granted
117 Walton Street, London, SW3 2HP
Installation of 3no air-conditioning units on roof
-
PP/25/04973 Granted
117 Walton Street, London, SW3 2HP
Repainting of shopfront, installation of non-illuminated fascia signage, installation of a manually operated Victorian-style awning and associated alterations.
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CA/25/04974 Granted
117 Walton Street, London, SW3 2HP
Repainting of shopfront, installation of non-illuminated fascia signage, installation of a manually operated Victorian-style awning and associated alterations.
Other advertising applications
In Kensington and Chelsea
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CA/26/01883 Granted
2 Fairfax Place, London, W14 8HN
Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.
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CA/26/02376 Granted
116-118 Gloucester Road, London, SW7 4PH
Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months
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CA/26/01686 Refused
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap
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CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
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CA/26/03958 Awaiting decision
Ground Floor, 78 Golborne Road, London, W10 5PS
Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.