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Planning application

Elden House, 90 Sloane Avenue, London, SW3 3EA

Granted Kensington and Chelsea CA/26/01423 Advertisement consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Erection of printed protective scaffolding shroud with inset externally illuminated commercial advertising space for a temporary period of 12 months

As published by the council, reference CA/26/01423

Application record

Reference
CA/26/01423
Type
Advertisement consent
Status
Decided
Decision
Granted As published: Grant Planning Permission/Consent
Received
2 Feb 2026
Decided
28 May 2026
Ward
Brompton and Hans Town
Parish
02
Postcode
SW3 3EA

Site history

Applications at this address on the Kensington and Chelsea register

This site has had 3 applications since 2024: 2 approved, 0 refused.

  • PP/25/03639 Granted

    Elden House, 90 Sloane Avenue, London, SW3 3EA

    Construction of additional set back roof storey to provide two new 3-bedroom apartments; extensions to the north east side of the building at first and second floor levels to improve six of the existing apartments, internal replanning (including removal and replacement of internal partitions); installation of air source heat pumps, solar panels and green roofs; removal of existing fa?ade cladding / window fenestration and re-cladding, new windows and the provision of balconies to the north east side at 3rd and 4th floor levels and at roof level

    Decided 20 Apr 2026 Full applications
  • PP/24/05976 Awaiting decision

    Elden House, 90 Sloane Avenue, London, SW3 3EA

    Demolition of existing five storey building comprising Use Class E use at ground floor level with 20 residential (Use Class C3) flats above and construction of six storey building comprising retained basement, Use Class E use at ground floor level and 24 residential (Use Class C3) across five upper floors terminating in a parapet with green roof and associated plant and PV equipment set behind (Major Application)

    Submitted 10 Sep 2024 Full applications

Timeline

Dates from the published record

  1. 2 Feb 2026

    Received by Kensington and Chelsea

  2. 28 May 2026

    Decision issued: Grant Planning Permission/Consent

  3. 20 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

7 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Kensington and Chelsea granted permission on 28 May 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Elden House, 90 Sloane Avenue, London, SW3 3EA

    PP/25/03639 Submitted 10 Jun 2025 50 yards away

    Construction of additional set back roof storey to provide two new 3-bedroom apartments; extensions to the north east side of the building at first and second floor levels to improve six of the existing apartments, internal replanning (including removal and replacement of internal partitions); installation of air source heat pumps, solar panels and green roofs; removal of existing fa?ade cladding / window fenestration and re-cladding, new windows and the provision of balconies to the north east side at 3rd and 4th floor levels and at roof level

    Granted Full applications New dwelling Extension +1 81 docs
  • Elden House, 90 Sloane Avenue, London, SW3 3EA

    PP/24/05976 Submitted 10 Sep 2024 50 yards away

    94% historically approved · decision due ~5 Nov

    Demolition of existing five storey building comprising Use Class E use at ground floor level with 20 residential (Use Class C3) flats above and construction of six storey building comprising retained basement, Use Class E use at ground floor level and 24 residential (Use Class C3) across five upper floors terminating in a parapet with green roof and associated plant and PV equipment set behind (Major Application)

    Awaiting decision Full applications New dwelling Demolition 128 docs
  • 171-175 Draycott Avenue, London, SW3 3AJ

    PP/25/01057 Submitted 18 Feb 2025 50 yards away

    Construction of extension to existing basement, alterations to shop frontage and construction of new second and third floor levels to provide 2No. three bedroom apartments (Use Class C3) with external amenity terraces

    Granted Full applications New dwelling Extension 42 docs
  • 76-82 Sloane Avenue, London, SW3 3DZ

    PP/21/02008 Submitted 26 Mar 2021 50 yards away

    Placement of 5 tables, 10 chairs, 1 bin and 5 planters on the public highway.

    Granted Full applications 20 docs
  • 305 Brompton Road, London, SW3 2DY

    SNN/25/05628 Submitted 25 Sep 2025 50 yards away

    Verification Order required to confirm the numbering and description of the commercial and residential units following the conversion of the upper three floors to create three flats sharing a communal staircase, and the reconfiguration of the shop front at street level to create separate entrances to the ground floor shop and the residential upper levels, linked to Planning application PP/24/03377, as follows:305 Brompton Road SW3 2DY (Ground Floor - Commercial)(Separate access and post point)Flat 1 (First Floor), 305A Brompton Road SW3 2DYFlat 2 (Second Floor), 305A Brompton Road SW3 2DYFlat 3 (Third Floor), 305A Brompton Road SW3 2DY(Separate communal access and post point)

    Decided New dwelling Windows or glazing
    Several homes
  • 110-112 Draycott Avenue, London, SW3 3AE

    CA/26/02555 Submitted 11 May 2026 50 yards away

    Installation of 1no. internally illuminated projecting sign

    Granted Advertising 12 docs

In Kensington and Chelsea

  • CA/26/01883 Granted

    2 Fairfax Place, London, W14 8HN

    Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.

    Received 24 Mar, published by the council 1 Aug 2026 Advertising
  • CA/26/02376 Granted

    116-118 Gloucester Road, London, SW7 4PH

    Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months

    Received 24 Apr, published by the council 20 Jul 2026 Advertising
  • CA/26/01686 Refused

    Harrods, 87-135 Brompton Road, London, SW1X 7XL

    Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap

    Received 9 Mar, published by the council 1 Aug 2026 Advertising
  • CA/26/03963 Awaiting decision

    174 Brompton Road, London, SW3 1HP

    Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).

    Received 22 Jul, published by the council 1 Aug 2026 Advertising
  • CA/26/03958 Awaiting decision

    Ground Floor, 78 Golborne Road, London, W10 5PS

    Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.

    Received 21 Jul, published by the council 1 Aug 2026 Advertising