Planning application
CA/26/01391
350-352A King's Road, London, SW3 5UU
Proposal
Temporary display of an externally illuminated static advertisement measuring 15.2 metres by 6.0 metres, to be displayed for a maximum period of 8 months; advertisement integrated within scaffold shroud
As published by the council, reference CA/26/01391
Timeline
Dates from the published record
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29 Jan 2026
Received by Kensington and Chelsea
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28 May 2026
Decision issued: Grant Planning Permission/Consent
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20 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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LB/26/02654 Awaiting decision
293 King's Road, London, SW3 5EP
External railing replacement / installation - Metal perimeter railing reparation, replacement and installation.
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CA/21/03559 Withdrawn
O/S Barclays Bank, 348 King's Road, Chelsea, London, SW3 5UT
Installation of 1no. new BT Street Hub, incorporating 2no. digital 75 LCD advert screens, plus removal of associated BT kiosk(s). 2no. digital 75 LCD display screens, one on each side of the Street Hub unit. ***WITHDRAWN***
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PP/21/03558 Withdrawn
O/S Barclays Bank, 348 King's Road, Chelsea, London, SW3 5UT
Installation of 1no. new BT Street Hub, incorporating 2no. digital 75 LCD advert screens, plus removal of associated BT kiosk(s). ***WITHDRAWN***
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LB/25/04708 Granted
2 Paultons Square, London, SW3 5AP
Alterations to the plan arrangement to rear of lower ground floor, including removal of non-original walls; raising of fireplace lintel at ground floor level, including removal of non-original fire surround; removal of all modern floor finishes and replacement with non-original skirtings and architraves, as part of installation of new heating system.
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LB/25/05250 Awaiting decision
2 Paultons Square, London, SW3 5AP
Like-for-like replacement of existing single-glazed timber sash windows with heritage slim double-glazed timber sashes; like-for-like renewal of basement front lightwell door and adjacent sidelight. No change to any openings, cills, reveals or external profiles; box frames retained and overhauled.
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CON/25/05249 Granted
2 Paultons Square, London, SW3 5AP
Discharge of Condition 3 (Submission of details) of listed building consent LB/22/01872 (Demolition of rear extension, construction of new extension at lower ground and ground floor and new rear outrigger at first floor; amendments to roof top dormer and installation of new metal stair to front lightwell)
Other advertising applications
In Kensington and Chelsea
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CA/26/01883 Granted
2 Fairfax Place, London, W14 8HN
Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.
-
CA/26/02376 Granted
116-118 Gloucester Road, London, SW7 4PH
Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months
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CA/26/01686 Refused
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap
-
CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
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CA/26/03958 Awaiting decision
Ground Floor, 78 Golborne Road, London, W10 5PS
Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.