Planning application
CA/25/05816
164 Pavilion Road, London, SW1X 0AW
Proposal
Replacement of non-illuminated projecting sign with 1 x externally illuminated projecting sign of same design.
As published by the council, reference CA/25/05816
Timeline
Dates from the published record
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26 Sep 2025
Received by Kensington and Chelsea
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12 Mar 2026
Decision issued: Grant Planning Permission/Consent
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20 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
CA/26/01465 Granted
162 Pavilion Road, London, SW1X 0AW
Installation of 1no. internally illuminated fascia sign; 1no. non-illuminated, double sided hanging on bracket projecting sign and vinyl letters applied to rear of glass
-
LB/25/06598 Granted
1 Cadogan Gardens, London, SW3 2RJ
Variation of condition 2 of listed building consent LB/25/03340 (Strip out of modern internal finishes and services and other associated works) for amendments to retain some of the internal materials and features.
-
PP/25/04741 Granted
174 Pavilion Road, London, SW1X 0AW
Installation of rear extract flue and associated works (Retrospective).
-
PP/25/06657 Granted
241A Pavilion Road, London, SW1X 0BP
Variation of condition 2 (compliance with approved drawings) of planning permission 25/05197, to allow: relocation of approved pizza flue, and installation of 2 x plant enclosures.
-
PP/25/05197 Granted
241A Pavilion Road, London, SW1X 0BP
Variation of conditions 4 (hours of operation), 5 (illumination) and 6 (outdoor seating) of planning permission 25/02444 to ensure that they align with the approved position of the adjacent unit at 127-128 Sloane Street
-
PP/25/04818 Granted
127-129 & 133-135 Sloane Street, London, SW1X
Refurbishment and installation of shopfronts at ground floor level, installation of retractable awnings and other associated minor external works.
Other advertising applications
In Kensington and Chelsea
-
CA/26/01883 Granted
2 Fairfax Place, London, W14 8HN
Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.
-
CA/26/02376 Granted
116-118 Gloucester Road, London, SW7 4PH
Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months
-
CA/26/01686 Refused
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap
-
CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
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CA/26/03958 Awaiting decision
Ground Floor, 78 Golborne Road, London, W10 5PS
Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.