Planning application
CA/25/04831
Outside 196-222 King's Road, London, SW3 5XP
Proposal
Deployment of a BT Street Hub 3 unit with two internally illuminated digital 75-inch LCD display screens, one on each side of the Street Hub unit outside The Gaumont, 196-222 King's Road and removal of two telephone kiosks on the opposite side of Kings Road, outside Chelsea Methodist Church
As published by the council, reference CA/25/04831
Timeline
Dates from the published record
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6 Aug 2025
Received by Kensington and Chelsea
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14 Oct 2025
Decision issued: Refuse Planning Permission/Consent
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20 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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PP/25/04830 Refused
Outside 196-222 King's Road, London, SW3 5XP
Deployment of a BT Street Hub 3 unit with two internally illuminated digital 75-inch LCD display screens, one on each side of the Street Hub unit outside The Gaumont, 196-222 King's Road and removal of two telephone kiosks on the opposite side of Kings Road, outside Chelsea Methodist Church
-
CA/25/05126 Granted
200 King's Road, London, SW3 5XP
Installation of 1no. pair of entrance doors and 3no. retractable awnings incorporating signage to front elevation. Installation of signage including 1no. internally illuminated fascia sign and 1no. internally illuminated projecting sign.
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PP/25/05125 Granted
200 King's Road, London, SW3 5XP
Installation of 1no. pair of entrance doors and 3no. retractable awnings incorporating signage to front elevation. Installation of signage including 1no. internally illuminated fascia sign and 1no. internally illuminated projecting sign.
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PP/26/00779 Granted
186A King's Road, London, SW3 5XP
Installation of a new timber shopfront and other associated works.
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PP/26/00762 Granted
188A King's Road, London, SW3 5XP
Installation of new timber shopfront and other associated works.
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PP/26/00188 Granted
Ground Floor, 178 King's Road, London, SW3 5XP
Installation of a new timber shopfront and other associated works.
Other advertising applications
In Kensington and Chelsea
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CA/26/01883 Granted
2 Fairfax Place, London, W14 8HN
Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.
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CA/26/02376 Granted
116-118 Gloucester Road, London, SW7 4PH
Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months
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CA/26/01686 Refused
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap
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CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
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CA/26/03958 Awaiting decision
Ground Floor, 78 Golborne Road, London, W10 5PS
Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.