Planning application
CA/24/06185
197-205 Brompton Road, London, SW3 1LA
Proposal
Erection of 9no. building mounted flag poles; installation of 9no. high level signage over windows and doors; 1no. externally illuminated clear sign etched with logo hanging from existing canopy; 15no. internally illuminated applied aluminium lettering with logo and 4no.applied winyl window film graphics
As published by the council, reference CA/24/06185
Timeline
Dates from the published record
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12 Sep 2024
Received by Kensington and Chelsea
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20 Sep 2024
Validated
Checked as complete and ready for consideration.
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18 Nov 2024
Decision issued: Refuse Planning Permission/Consent
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3 Aug 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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PP/26/03962 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
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CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
-
CA/26/01396 Granted
Bus Shelter Pavement ADJ, 188 Brompton Road, London, SW3 1HQ
Installation of internally illuminated sequential advertisement capable of static and dynamic content display with automatic rotation of images.
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PP/26/01170 Awaiting decision
180-186 Brompton Road, London, SW3 1HQ
Installation of 1x emergency generator to rear courtyard.
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PP/26/01213 Awaiting decision
Sub Basement and Ground Floor, 180-186 Brompton Road, London, SW3 1HQ
Addition of air conditioning units with acoustic screen, and balustrade screening to rear first floor roof. Provision of a quench pipe from first floor terrace roof to upper roof of building as elevations.
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CA/26/00884 Granted
Sub Basement and Ground Floor, 180-186 Brompton Road, London, SW3 1HQ
Erection of externally illuminated fascia sign to front elevation above ground floor windows
Other advertising applications
In Kensington and Chelsea
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CA/26/01883 Granted
2 Fairfax Place, London, W14 8HN
Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.
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CA/26/02376 Granted
116-118 Gloucester Road, London, SW7 4PH
Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months
-
CA/26/01686 Refused
Harrods, 87-135 Brompton Road, London, SW1X 7XL
Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap
-
CA/26/03963 Awaiting decision
174 Brompton Road, London, SW3 1HP
Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).
-
CA/26/03958 Awaiting decision
Ground Floor, 78 Golborne Road, London, W10 5PS
Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.