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Planning application

CA/24/06185

197-205 Brompton Road, London, SW3 1LA

Refused Kensington and Chelsea Advertisement consent

Proposal

Erection of 9no. building mounted flag poles; installation of 9no. high level signage over windows and doors; 1no. externally illuminated clear sign etched with logo hanging from existing canopy; 15no. internally illuminated applied aluminium lettering with logo and 4no.applied winyl window film graphics

As published by the council, reference CA/24/06185

Timeline

Dates from the published record

  1. 12 Sep 2024

    Received by Kensington and Chelsea

  2. 20 Sep 2024

    Validated

    Checked as complete and ready for consideration.

  3. 18 Nov 2024

    Decision issued: Refuse Planning Permission/Consent

  4. 3 Aug 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • PP/26/03962 Awaiting decision

    174 Brompton Road, London, SW3 1HP

    Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).

    22 Jul 2026 48m away Full applications
  • CA/26/03963 Awaiting decision

    174 Brompton Road, London, SW3 1HP

    Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).

    22 Jul 2026 48m away Advertising
  • CA/26/01396 Granted

    Bus Shelter Pavement ADJ, 188 Brompton Road, London, SW3 1HQ

    Installation of internally illuminated sequential advertisement capable of static and dynamic content display with automatic rotation of images.

    9 Mar 2026 52m away Advertising
  • PP/26/01170 Awaiting decision

    180-186 Brompton Road, London, SW3 1HQ

    Installation of 1x emergency generator to rear courtyard.

    9 Jan 2026 52m away Full applications
  • PP/26/01213 Awaiting decision

    Sub Basement and Ground Floor, 180-186 Brompton Road, London, SW3 1HQ

    Addition of air conditioning units with acoustic screen, and balustrade screening to rear first floor roof. Provision of a quench pipe from first floor terrace roof to upper roof of building as elevations.

    9 Jan 2026 52m away Full applications
  • CA/26/00884 Granted

    Sub Basement and Ground Floor, 180-186 Brompton Road, London, SW3 1HQ

    Erection of externally illuminated fascia sign to front elevation above ground floor windows

    6 Jan 2026 52m away Advertising

In Kensington and Chelsea

  • CA/26/01883 Granted

    2 Fairfax Place, London, W14 8HN

    Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.

    24 Mar 2026 Advertising
  • CA/26/02376 Granted

    116-118 Gloucester Road, London, SW7 4PH

    Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months

    24 Apr 2026 Advertising
  • CA/26/01686 Refused

    Harrods, 87-135 Brompton Road, London, SW1X 7XL

    Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap

    9 Mar 2026 Advertising
  • CA/26/03963 Awaiting decision

    174 Brompton Road, London, SW3 1HP

    Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).

    22 Jul 2026 Advertising
  • CA/26/03958 Awaiting decision

    Ground Floor, 78 Golborne Road, London, W10 5PS

    Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.

    21 Jul 2026 Advertising