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Planning application

72 King's Road, London, SW3 4UG

Refused Kensington and Chelsea CA/23/06400 Advertisement consent

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Replacement of 3no fascia panels in lieu of existing to display new H&M logo. Installation of new internally illuminated H&M sign on existing wall metal bracket on Kings Road. Installation of new LED linear fitting above external cornice to discretely illuminate upper fa?ade

As published by the council, reference CA/23/06400

Application record

Reference
CA/23/06400
Type
Advertisement consent
Status
Decided
Decision
Refuse Planning Permission/Consent
Received
2 Oct 2023
Validated
2 Oct 2023
Decided
18 Jan 2024
Ward
Royal Hospital
Parish
16
Postcode
SW3 4UG

Site history

Applications at this address on the Kensington and Chelsea register

This site has had 3 applications since 2023: 2 approved, 1 refused.

  • LB/23/08005 Granted

    72 King's Road, London, SW3 4UG

    Redecorations of facade with colours to match existing. Replacement of 3 fascia signs and installation of internally illuminated projecting sign. Removal of window planter boxes and replacement of door ironmongery and existing lamp shades above entrances.

    Decided 22 Jan 2024 Heritage and listed buildings
  • LB/23/06434 Granted

    72 King's Road, London, SW3 4UG

    Internal alterations associated with fitout of commercial unit.

    Decided 27 Nov 2023 Heritage and listed buildings

Timeline

Dates from the published record

  1. 2 Oct 2023

    Received by Kensington and Chelsea

  2. 18 Jan 2024

    Decision issued: Refuse Planning Permission/Consent

  3. 10 Aug 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Applicant on file, a design practice registered in London

3 applications on PlanIndex

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Documents

Plans, drawings, consultee responses and the officer's report

13 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this refusal means

Kensington and Chelsea refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • 72 King's Road, London, SW3 4UG

    LB/23/08005 Submitted 1 Dec 2023 0m away

    Redecorations of facade with colours to match existing. Replacement of 3 fascia signs and installation of internally illuminated projecting sign. Removal of window planter boxes and replacement of door ironmongery and existing lamp shades above entrances.

    Granted Heritage and listed buildings Windows or glazing 16 docs
  • 72 King's Road, London, SW3 4UG

    LB/23/06434 Submitted 3 Oct 2023 0m away

    Internal alterations associated with fitout of commercial unit.

    Granted Heritage and listed buildings 28 docs
  • Basement to Second Floors, 8-9 Blacklands Terrace, London, SW3 2SP

    PP/26/02104 Submitted 8 Apr 2026 9m away

    Installation of new shopfront; installation of new waxed steel cladding to the unit frontage; and installation of a new waxed steel canopy and banner

    Refused Full applications Windows or glazing 19 docs
  • 58 King's Road, London, SW3 4UD

    CA/23/00709 Submitted 30 Jan 2023 32m away

    Erection of 1no. temporary hoarding and 2no. temporary end panels

    Granted Advertising 9 docs
  • 56-62 King's Road and 14 Blacklands Terrace, London, SW3 4UD

    PP/26/00820 Submitted 17 Mar 2026 32m away

    Refurbishment of office floorspace (Class E) including an extension and creation of a terrace; shopfront works to the retail unit fronting the King's Road; creation of a second retail unit and shopfront fronting Blacklands Terrace (Class E). To 56-58 King's Road: change of use of first to third floors from HMO (Class C4) to office (Class E); refurbishment including an extension and creation of a terrace. Installation of cycle parking; provision of soft landscaping; installation of plant equipment, and associated works.

    Granted Full applications Extension Windows or glazing 78 docs
  • Ground Floor, 36 King's Road, London, SW3 4UD

    CA/23/06853 Submitted 19 Oct 2023 32m away

    Installation of 1 x internally illuminated fasica sign with individually built up letters and logo; installation of 1 x internally illuminated white metal projecting sign; and grey frosted vinyl manifestation dots.

    Granted Advertising 9 docs

In Kensington and Chelsea

  • CA/26/01883 Granted

    2 Fairfax Place, London, W14 8HN

    Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.

    24 Mar 2026 Advertising
  • CA/26/02376 Granted

    116-118 Gloucester Road, London, SW7 4PH

    Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months

    24 Apr 2026 Advertising
  • CA/26/01686 Refused

    Harrods, 87-135 Brompton Road, London, SW1X 7XL

    Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap

    9 Mar 2026 Advertising
  • CA/26/03963 Awaiting decision

    174 Brompton Road, London, SW3 1HP

    Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).

    22 Jul 2026 Advertising
  • CA/26/03958 Awaiting decision

    Ground Floor, 78 Golborne Road, London, W10 5PS

    Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.

    21 Jul 2026 Advertising