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Planning application

CA/23/00815

152-154 King's Road, London, SW3 4UT

Granted Kensington and Chelsea Advertisement consent

Proposal

Installation of No1 halo illuminated entrance text to front of building and No2 non illuminated wall mounted text on front of property entrance panel

As published by the council, reference CA/23/00815

Timeline

Dates from the published record

  1. 3 Feb 2023

    Received by Kensington and Chelsea

  2. 23 Mar 2023

    Decision issued: Grant Planning Permission/Consent

  3. 3 Aug 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • LB/23/00874 Granted

    152-154 King's Road, London, SW3 4UT

    Installation of signage comprising of 1no. set of halo illuminated entrance text; and 2 no.non-illuminated sets of text on panel

    3 Feb 2023 0m away Heritage and listed buildings
  • CA/25/06636 Granted

    170 King's Road, London, SW3 4UP

    Installation of 1no internally illuminated fascia sign and 1no internally illuminated projecting sign

    7 Nov 2025 57m away Advertising
  • PP/25/04956 Granted

    49 Markham Street, London, SW3 3NR

    Partial side return extension at lower ground floor; alterations to rear existing opening to form double glazed French doors; installation of metal balustrades to new rear upper ground floor terrace; lowering of the existing lower ground floor to improve internal headroom; and widening of the lower ground floor window to front elevation

    20 Aug 2025 60m away Full applications
  • PP/25/05189 Granted

    49 Markham Street, London, SW3 3NR

    Adaptation and extension of rear canted bay into orthogonal bay, second floor infill extension.

    27 Aug 2025 60m away Full applications
  • CON/25/04565 Granted

    81-103 King's Road, London, SW3 4NX

    Details required by Condition 10 (Retention of scheme architects) of planning permission PP/23/00968 (Demolition of existing building and redevelopment for new building up to four storeys and basement (Use Class E - commercial, business and service); roof terraces, landscaping works; installation of plant; and associated works. (MAJOR APPLICATION))

    25 Jul 2025 61m away Conditions
  • CON/26/00599 Granted

    49 Markham Street, London, SW3 3NR

    Details required by Condition 7 (Code of Construction Practice) and Condition 8 (Sustainable Drainage Systems (SuDS) Strategy) of Planning Permission PP/25/04956 (Partial side return extension at lower ground floor; alterations to rear existing opening to form double glazed French doors; installation of metal balustrades to new rear upper ground floor terrace; lowering of the existing lower ground floor to improve internal headroom; and widening of the lower ground floor window to front elevation)

    18 Dec 2025 65m away Conditions

In Kensington and Chelsea

  • CA/26/01883 Granted

    2 Fairfax Place, London, W14 8HN

    Installation of two fascia signs to front elevation of ground floor commercial unit (barbershop) facing Holland Road, including one non-illuminated sign measuring approximately 2400mm x 890mm and one externally illuminated barbershop sign measuring approximately 1250mm x 230mm. Both signs fixed to external wall.

    24 Mar 2026 Advertising
  • CA/26/02376 Granted

    116-118 Gloucester Road, London, SW7 4PH

    Temporary display of an externally illuminated static advertisement, integrated within a scaffold-mounted replica 1:1 shroud, for a maximum period of 12 months

    24 Apr 2026 Advertising
  • CA/26/01686 Refused

    Harrods, 87-135 Brompton Road, London, SW1X 7XL

    Installation of PL3.9Pro - 7.5 x 15m Digital Display Trompe l'oeil-style fa?ade wrap

    9 Mar 2026 Advertising
  • CA/26/03963 Awaiting decision

    174 Brompton Road, London, SW3 1HP

    Replacement of shop window with fully glazed shopfront with door. Installation of internally illuminated fascia and projecting signage in connection with proposed use as a community pharmacy (Class E).

    22 Jul 2026 Advertising
  • CA/26/03958 Awaiting decision

    Ground Floor, 78 Golborne Road, London, W10 5PS

    Refurbishment of shopfront, replacement of glazing, installation of timber fascia with wall mounted lighting, repainting of security shutters, and associated external redecoration. Installation of externally illuminated fascia signage, replacement of suspended lightbox with 1 x non-illuminated flag sign, application of non-illuminated vinyl graphics to entrance door glazing and security shutter.

    21 Jul 2026 Advertising