Planning application
P/2026/01602/ADV
286 - 288 North End Road, London, SW6 1NH
Proposal
Display of an internally illuminated fascia sign, consisting of individual aluminium lettering, with opal acrylic face in white; and display of window manifestations on shop front glazing.
As published by the council, reference P/2026/01602/ADV
Timeline
Dates from the published record
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22 Jun 2026
Received by Hammersmith and Fulham
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15 Jul 2026
Validated
Checked as complete and ready for consideration.
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24 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Hammersmith and Fulham for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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P/2026/01628/DET Awaiting decision
284 - 288 North End Road, London, SW6 1NH
Submission of details of a Low Emission Strategy for the operational phase in order to mitigate the impact of air pollution, pursuant to Condition 48 of planning permission reference: 2023/02364/VAR dated 8th February 2024.
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P/2026/00965/DET Granted
284 - 288 North End Road, London, SW6 1NH
Submission of details of anti-vibration measures, pursuant to Condition 21 of planning permission reference: 2021/01830/VAR dated 8th December 2022.
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P/2026/01476/DET Awaiting decision
284 - 288 North End Road, London, SW6 1NH
Submission of details of a Ventilation Strategy report order to mitigate the impact of air pollution, pursuant to Condition 46 of planning permission reference: 2023/02364/VAR dated 8th February 2024.
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P/2026/01392/NMAT Granted
284 - 288 North End Road, London, SW6 1NH
Non-material amendment to planning permission reference: 2023/02364/VAR dated 8th February 2024 for the "Variation of Conditions 2, 32, 34, 42 and 46 to provide minor material amendments to planning permission ref: 2021/01830/VAR dated 8th December 2022, as amended by 2023/00975/NMAT dated 16th May 2023, for the "Non-material amendment to planning permission ref: 2021/01830/VAR dated 8th December 2022 for the 'Variation of Condition 2 (approved drawings), Condition 34 (number of rooms), Condition 52 (Sustainable design and construction), Condition 53 (Carbon reduction) and Condition 57 (number of rooms), and removal of Condition 35 (breakfast room) to allow minor material amendments to planning permission ref: 2017/04216/FUL dated 29 March 2019, as amended by 2020/02512/NMAT, for the "Demolition of existing building, and redevelopment of the site to provide a hotel (Use Class C1) and retail unit at ground floor level (Use Class E(a) the display or retail sale of goods, other than hot f... read more
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P/2026/01289/DET Awaiting decision
284 - 288 North End Road, London, SW6 1NH
Submission of details of all proposed external lighting, including security lights, pursuant to Condition 12; details of the fire rated lift contained within the main lift core within the development, pursuant to Condition 16; details of anti-vibration measures, pursuant to Condition 21; details of the operating hours of the ground floor Class E(a) and Class E(b) use, pursuant to Condition 42; and details of a report with details of the combustion plant in order to mitigate the impact of air pollution, pursuant to Condition 47 of planning permission reference: 2023/02364/VAR dated 8th February 2024.
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P/2026/01838/DLBC Awaiting decision
282 North End Road, London, SW6 1NH
Submission of details of A detailed method statement and schedule of works with full particulars for all works, including, but not limited to, any structural works and repairs, and how the existing historic fabric will be protected during the works and Material details and schedule covering the internal refurbishment elements of the proposal pursuant to condition 4 of planning application ref: 2024/01842/LBC granted 30th January 2026.
Other advertising applications
In Hammersmith and Fulham
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2025/01324/ADV Refused
Pavement Adjacent To 1 Hammersmith Broadway London W6 9DL
Display of internally illuminated digital LED screens to both sides of a new free standing "Pulse Smart Hub".
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P/2026/00761/ADV Granted
Ground Floor,108-114 Fulham Palace Road,London,W6 9PL
Display of 1no. internally illuminated fascia sign, 1no. non-illuminated fascia sign and 1no. internally illuminated projecting sign to the Fulham Palace Road elevation; and display of 1no. internally illuminated fascia sign to the Winslow Road elevation.
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P/2026/01809/ADV Awaiting decision
274 North End Road, London, SW6 1NJ
Display of an internally illuminated fascia sign to the front corner elevation, and 2no. internally illuminated fascia signs and 2no. internally illuminated double sided projecting signs to the side elevations fronting Coomer Place and North End Road.
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P/2026/00504/ADV Granted
49 Goldhawk Road, London, W12 8QP
Display of 1no. internally illuminated fascia sign, 1no. non-illuminated fascia sign, 1no. internally illuminated projecting sign, 1no. dibond panel wrapped around the ATM surround, and 1no. vinyl internally applied to the shopfront glazing to the north elevation at ground floor level.
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2025/00604/ADV Granted
Pavement Outside 65 King Street London W6 9HW
Display of two internally illuminated digital advertisement LCD screens to a proposed BT Street Hub 3 unit following the removal of the existing BT InLink unit located on the Pavement Outside 65 King Street.