286 - 288 North End Road, London, SW6 1NH

1. 22 Jun 2026

   Received by Hammersmith and Fulham

2. 15 Jul 2026

   Validated

   Checked as complete and ready for consideration.

3. 24 Jul 2026

   Added to PlanIndex

4. 9 Aug 2026

   Status changed to REGISTERED: Pending recommendation

   Previously REGISTERED: Under Consultation.

5. 18 Aug 2026

   Decision issued: APPLICATION APPROVED

Hammersmith and Fulham granted permission on 18 August 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 282 North End Road London SW6 1NH

  2019/00787/TREE Submitted 14 Mar 2019 50 yards away

  97% historically approved · decision due ~9 May

  T4787: Carpinus betulus : cut back off building to provide minimum 1m clearance.Reason: Is raising tree grille - is nearly touching adjacent building. lots of minor bark wounds on stem.T4788: Carpinus betulus ; raise lower canopy to 3m.Reason;terminal bark wounds at abse and lower stem - comprehensive bark loss evident - exposed is still sound. low canopy.T4789: Carpinus betulus: raise lower canopy to 3m, remove dead branches and cut back off building to provide minimum 1m clearance.Reason; low canopy- some detached branches stuck in lower canopy - s nearly touching building.T4786: Carpinus betulus : cut back off building to provide minimum 1m clearance.Reason: congested fork at 2m - southeast lower laterals rubbing against adjacent building.T4785: Carpinus betulus: remove stake and remove tree grille.Reason: congested unions at 1.5m with included bark-minor adaptive growth visible. Obsolete stake present and is lifting tree grille.

  Awaiting decision Trees 3 docs

• 284 - 288 North End Road, London, SW6 1NH

  P/2026/01628/DET Submitted 25 Jun 2026 50 yards away

  95% historically approved · decision due ~10 Sep

  Submission of details of a Low Emission Strategy for the operational phase in order to mitigate the impact of air pollution, pursuant to Condition 48 of planning permission reference: 2023/02364/VAR dated 8th February 2024.

  Awaiting decision Conditions 3 docs

• 284 - 288 North End Road, London, SW6 1NH

  P/2026/00965/DET Submitted 10 Apr 2026 50 yards away

  Submission of details of anti-vibration measures, pursuant to Condition 21 of planning permission reference: 2021/01830/VAR dated 8th December 2022.

  Granted Conditions 6 docs

• 284 - 288 North End Road, London, SW6 1NH

  P/2026/01476/DET Submitted 9 Jun 2026 50 yards away

  95% historically approved · decision due ~6 Aug

  Submission of details of a Ventilation Strategy report order to mitigate the impact of air pollution, pursuant to Condition 46 of planning permission reference: 2023/02364/VAR dated 8th February 2024.

  Awaiting decision Conditions 3 docs

• 284 - 288 North End Road, London, SW6 1NH

  P/2026/01392/NMAT Submitted 28 May 2026 50 yards away

  Non-material amendment to planning permission reference: 2023/02364/VAR dated 8th February 2024 for the "Variation of Conditions 2, 32, 34, 42 and 46 to provide minor material amendments to planning permission ref: 2021/01830/VAR dated 8th December 2022, as amended by 2023/00975/NMAT dated 16th May 2023, for the "Non-material amendment to planning permission ref: 2021/01830/VAR dated 8th December 2022 for the 'Variation of Condition 2 (approved drawings), Condition 34 (number of rooms), Condition 52 (Sustainable design and construction), Condition 53 (Carbon reduction) and Condition 57 (number of rooms), and removal of Condition 35 (breakfast room) to allow minor material amendments to planning permission ref: 2017/04216/FUL dated 29 March 2019, as amended by 2020/02512/NMAT, for the "Demolition of existing building, and redevelopment of the site to provide a hotel (Use Class C1) and retail unit at ground floor level (Use Class E(a) the display or retail sale of goods, other than hot f... read more

  Granted Amendments Demolition 6 docs

• 284 - 288 North End Road, London, SW6 1NH

  P/2026/01289/DET Submitted 15 May 2026 50 yards away

  Submission of details of all proposed external lighting, including security lights, pursuant to Condition 12; details of the fire rated lift contained within the main lift core within the development, pursuant to Condition 16; details of anti-vibration measures, pursuant to Condition 21; details of the operating hours of the ground floor Class E(a) and Class E(b) use, pursuant to Condition 42; and details of a report with details of the combustion plant in order to mitigate the impact of air pollution, pursuant to Condition 47 of planning permission reference: 2023/02364/VAR dated 8th February 2024.

  Granted Conditions 4 docs

• P/2026/02518/ADV Awaiting decision

  88-90,North End Road, London, W14 9EX

  Display of 1no internally illuminated fascia sign (letters to be illuminated only) and 1no double sided internally illuminated projecting sign at the front elevation.

  Received 30 Sep, published by the council 6 Oct 2026 Advertising
• P/2026/02514/ADV Awaiting decision

  UNIT 2014, 3 LOCKGATE ROAD, Block G, LONDON, SW6 2FU

  Display of an internally illuminated fascia sign (letters and logo to be illuminated only) above the entrance door to north eastern elevation of the building.

  Received 30 Sep, published by the council 6 Oct 2026 Advertising
• P/2026/02495/ADV Awaiting decision

  9 Beaumont Avenue, London, W14 9LP

  Display of an externally illuminated billboard sign (measuring 6m wide, 2.3m high and 8.7m above ground level) to the west facing elevation; display of 3no. non-illuminated window vinyls at first floor level and 3no. non-illuminated four sheet advert posters at ground floor level to the north facing elevation.

  Received 28 Sep, published by the council 9 Oct 2026 Advertising
• P/2026/01700/ADV Granted

  53 King Street, London, W6 9HW

  Display of 1no. internally illuminated fascia sign, 1no. non-illuminated sub fascia sign, and 1no. internally illuminated double sided projecting sign to the front elevation.

  Received 3 Jul, published by the council 31 Jul 2026 Advertising
• P/2026/01600/ADV Granted

  16 Holland House,Parr's Way,London,Hammersmith And Fulham,W6 9YJ

  Display of 1no internally illuminated fascia lettering sign, 1no internally illuminated penguin logo sign and 1no. non-illuminated vinyl applied to shopfront glazing to western elevation of the building; display of 1no internally illuminated penguin logo sign to northern elevation of the building.

  Received 22 Jun, published by the council 24 Jul 2026 Advertising