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Planning application

2026/00095/ADV

Stamford Bridge Stadium Fulham Road, London, SW6 1HS

Granted Hammersmith and Fulham Advertisement

Proposal

Display of 2no. internally illuminated fascia signs to the south elevation of the Stamford Bridge Hotel; display of 1no. internally illuminated fascia sign onto the existing standalone tower to the west elevation of the former Millenium Hotel; display of 2no. non-illuminated vinyl lettering signs onto 6no. existing wayfinding signage; display of 1no. new wayfinding sign with non-illuminated vinyl lettering and display of non-illuminated vinyl lettering sign onto the 2no. existing totems.

As published by the council, reference 2026/00095/ADV

Timeline

Dates from the published record

  1. 14 Jan 2026

    Received by Hammersmith and Fulham

  2. 29 Jan 2026

    Validated

    Checked as complete and ready for consideration.

  3. 26 Mar 2026

    Decision issued: APPLICATION APPROVED

  4. 24 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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In Hammersmith and Fulham

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