Planning application
Pavement Outside 498 - 504 Fulham Road London SW6 5NH
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of an internally illuminated digital LED screen to one side of a new free-standing multifunctional Hub unit, showing static and animated displays in sequence comprising of commercial and community messages.
As published by the council, reference 2025/03053/ADV
Application record
- Reference
- 2025/03053/ADV
- Type
- Advertisement
- Status
- Refused As published: REGISTERED: Under Assessment: REFUSE
- Decision
- Refused
- Received
- 31 Oct 2025
- Validated
- 5 Nov 2025
- Decided
- 17 Apr 2026
- Ward
- Walham Green
- Postcode
- SW6 5NH
Site history
Applications at this address on the Hammersmith and Fulham register
This site has had 2 applications since 2025: 0 approved, 2 refused.
-
2025/03052/FUL Refused
Pavement Outside 498 - 504 Fulham Road London SW6 5NH
Installation of a multifunctional Hub unit consisting of a free-standing structure featuring an integrated digital advertisement display screen on one side and emergency functionality including the provision of a defibrillator available for public use on the other side.
Timeline
Dates from the published record
-
31 Oct 2025
Received by Hammersmith and Fulham
-
5 Nov 2025
Validated
Checked as complete and ready for consideration.
-
17 Apr 2026
Decision issued: Refused
-
9 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
11 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this refusal means
Hammersmith and Fulham refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
Pavement Outside 498 - 504 Fulham Road London SW6 5NH
Installation of a multifunctional Hub unit consisting of a free-standing structure featuring an integrated digital advertisement display screen on one side and emergency functionality including the provision of a defibrillator available for public use on the other side.
Refused Full applications 11 docs -
Grayton House 498 - 504 Fulham Road London
Display of 4no. internally illuminated fascia signs (logos and letters to be illuminated only) to replace the existing signs.
Withdrawn Advertising 9 docs -
Ground Floor Grayton House 498 - 504 Fulham Road London SW6 5NH
Retention of 1no internally illuminated double sided projecting sign and 1no. non-illuminated fascia sign fronting Fulham Road elevation, 1no internally illuminated double sided projecting sign and 2no. non-illuminated fascia signs fronting North End Road elevation, and 1no. non-illuminated fascia sign to the corner elevation of North End Road elevation.
Granted Advertising 18 docs -
Ground Floor Grayton House 498 - 504 Fulham Road London SW6 5NH
Respraying of existing window and door frames
Withdrawn Full applications Windows or glazing 17 docs -
461-465 North End Road, London, SW6 1NZ
93% historically approved · decision due ~11 Feb
Display of non-illuminated logo and lettering with internally iluminated lettering fascia sign; 1no. internally non-illuminated projecting sign; and 3no. non-illuminated lightbox signs to the shopfront elevation.
Awaiting decision Advertising Windows or glazing 6 docs -
490-492 Fulham Road, London, SW6 5NH
98% historically approved · decision due ~13 Oct
Erection of an additional floor at roof level; erection of rear extensions at first and second floor levels on top of the rear back addition; further excavation and enlargement of the existing basement.
Awaiting decision Full applications Extension 33 docs
Other advertisement consent applications
In Hammersmith and Fulham
-
P/2026/02518/ADV Awaiting decision
88-90,North End Road, London, W14 9EX
Display of 1no internally illuminated fascia sign (letters to be illuminated only) and 1no double sided internally illuminated projecting sign at the front elevation.
-
P/2026/02514/ADV Awaiting decision
UNIT 2014, 3 LOCKGATE ROAD, Block G, LONDON, SW6 2FU
Display of an internally illuminated fascia sign (letters and logo to be illuminated only) above the entrance door to north eastern elevation of the building.
-
P/2026/02495/ADV Awaiting decision
9 Beaumont Avenue, London, W14 9LP
Display of an externally illuminated billboard sign (measuring 6m wide, 2.3m high and 8.7m above ground level) to the west facing elevation; display of 3no. non-illuminated window vinyls at first floor level and 3no. non-illuminated four sheet advert posters at ground floor level to the north facing elevation.
-
P/2026/01700/ADV Granted
53 King Street, London, W6 9HW
Display of 1no. internally illuminated fascia sign, 1no. non-illuminated sub fascia sign, and 1no. internally illuminated double sided projecting sign to the front elevation.
-
P/2026/01600/ADV Granted
16 Holland House,Parr's Way,London,Hammersmith And Fulham,W6 9YJ
Display of 1no internally illuminated fascia lettering sign, 1no internally illuminated penguin logo sign and 1no. non-illuminated vinyl applied to shopfront glazing to western elevation of the building; display of 1no internally illuminated penguin logo sign to northern elevation of the building.