Planning application
Pavement Outside 498 - 504 Fulham Road London SW6 5NH
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of an internally illuminated digital LED screen to one side of a new free-standing multifunctional Hub unit, showing static and animated displays in sequence comprising of commercial and community messages.
As published by the council, reference 2025/03053/ADV
Application record
- Reference
- 2025/03053/ADV
- Type
- Advertisement
- Status
- REGISTERED: Under Assessment: REFUSE
- Decision
- Refused
- Received
- 31 Oct 2025
- Validated
- 5 Nov 2025
- Decided
- 17 Apr 2026
- Ward
- Walham Green
- Postcode
- SW6 5NH
Site history
Applications at this address on the Hammersmith and Fulham register
This site has had 2 applications since 2025: 0 approved, 2 refused.
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2025/03052/FUL Refused
Pavement Outside 498 - 504 Fulham Road London SW6 5NH
Installation of a multifunctional Hub unit consisting of a free-standing structure featuring an integrated digital advertisement display screen on one side and emergency functionality including the provision of a defibrillator available for public use on the other side.
Timeline
Dates from the published record
-
31 Oct 2025
Received by Hammersmith and Fulham
-
5 Nov 2025
Validated
Checked as complete and ready for consideration.
-
17 Apr 2026
Decision issued: Refused
-
9 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
11 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat this refusal means
Hammersmith and Fulham refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
-
Pavement Outside 498 - 504 Fulham Road London SW6 5NH
Installation of a multifunctional Hub unit consisting of a free-standing structure featuring an integrated digital advertisement display screen on one side and emergency functionality including the provision of a defibrillator available for public use on the other side.
Refused Full applications 11 docs -
461-465 North End Road, London, SW6 1NZ
93% historically approved · decision due ~11 Feb
Display of non-illuminated logo and lettering with internally iluminated lettering fascia sign; 1no. internally non-illuminated projecting sign; and 3no. non-illuminated lightbox signs to the shopfront elevation.
Awaiting decision Advertising Windows or glazing 6 docs -
490-492 Fulham Road, London, SW6 5NH
97% historically approved · decision due ~13 Oct
Erection of an additional floor at roof level; erection of rear extensions at first and second floor levels on top of the rear back addition; further excavation and enlargement of the existing basement.
Awaiting decision Full applications Extension 31 docs -
18A Jerdan Place, London, SW6 1BH
Change of use of existing 3 bedroom maisonette flat to a small House of Multiple Occupation (HMO - Use Class C4) for up to 5 people.
Granted Lawful development 12 docs -
18A Jerdan Place, London, SW6 1BH
Erection of an additional floor at main roof level, including raising height of party walls and existing chimney stacks.
Granted Full applications 24 docs -
613 Fulham Road, London, SW6 5UQ
Display of two internally illuminated fascia signs; display of 1 x internally illuminated projecting sign and 1 x non-illuminated projecting sign.
Granted Advertising 17 docs
Other advertisement consent applications
In Hammersmith and Fulham
-
P/2026/01671/ADV Granted
184 Uxbridge Road, London, W12 7JP
Display of 1no. non-illuminated lettering fascia sign, and 1no. non-illuminated logo sign applied to the glazing to the front elevation fronting Hopgood Street.
-
2025/03051/ADV Withdrawn
Pavement Outside 1B Shepherd's Bush Road London W6 7NA
Display of an internally illuminated digital LED screen to one side of a new free standing multifunctional hub unit, showing static and animated displays in sequence comprising commercial and community messages.
-
2025/03049/ADV Withdrawn
Pavement Outside 297 King Street London W6 9NH
Display of an internally illuminated digital LED screen to one side of a new free-standing multifunctional Hub unit, showing static and animated displays in sequence comprising of commercial and community messages.
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P/2026/00976/ADV Granted
61 Walham Grove, London, SW6 1QR
Display of 1no. externally illuminated fascia sign, 1no. externally illuminated double sided projecting sign, and 1no.internally illuminated projecting pole sign to the front elevation.
-
P/2026/01629/ADV Granted
The Eagle, 215 Askew Road, London, W12 9AZ
Display of an externally illuminated fascia lettering sign; display of an externally illuminated double-sided hanging sign; and display of a non-illuminated entrance plaque to the front elevation.