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Planning application

Pavement Outside 498 - 504 Fulham Road London SW6 5NH

Refused Hammersmith and Fulham 2025/03053/ADV Advertisement

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of an internally illuminated digital LED screen to one side of a new free-standing multifunctional Hub unit, showing static and animated displays in sequence comprising of commercial and community messages.

As published by the council, reference 2025/03053/ADV

Application record

Reference
2025/03053/ADV
Type
Advertisement
Status
Refused As published: REGISTERED: Under Assessment: REFUSE
Decision
Refused
Received
31 Oct 2025
Validated
5 Nov 2025
Decided
17 Apr 2026
Ward
Walham Green
Postcode
SW6 5NH

Site history

Applications at this address on the Hammersmith and Fulham register

This site has had 2 applications since 2025: 0 approved, 2 refused.

  • 2025/03052/FUL Refused

    Pavement Outside 498 - 504 Fulham Road London SW6 5NH

    Installation of a multifunctional Hub unit consisting of a free-standing structure featuring an integrated digital advertisement display screen on one side and emergency functionality including the provision of a defibrillator available for public use on the other side.

    Decided 14 Apr 2026 Full applications

Timeline

Dates from the published record

  1. 31 Oct 2025

    Received by Hammersmith and Fulham

  2. 5 Nov 2025

    Validated

    Checked as complete and ready for consideration.

  3. 17 Apr 2026

    Decision issued: Refused

  4. 9 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

11 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this refusal means

Hammersmith and Fulham refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Pavement Outside 498 - 504 Fulham Road London SW6 5NH

    2025/03052/FUL Submitted 31 Oct 2025 50 yards away

    Installation of a multifunctional Hub unit consisting of a free-standing structure featuring an integrated digital advertisement display screen on one side and emergency functionality including the provision of a defibrillator available for public use on the other side.

    Refused Full applications 11 docs
  • Grayton House 498 - 504 Fulham Road London

    2018/03403/ADV Submitted 17 Oct 2018 50 yards away

    Display of 4no. internally illuminated fascia signs (logos and letters to be illuminated only) to replace the existing signs.

    Withdrawn Advertising 9 docs
  • Ground Floor Grayton House 498 - 504 Fulham Road London SW6 5NH

    2018/03938/ADV Submitted 5 Dec 2018 50 yards away

    Retention of 1no internally illuminated double sided projecting sign and 1no. non-illuminated fascia sign fronting Fulham Road elevation, 1no internally illuminated double sided projecting sign and 2no. non-illuminated fascia signs fronting North End Road elevation, and 1no. non-illuminated fascia sign to the corner elevation of North End Road elevation.

    Granted Advertising 18 docs
  • Ground Floor Grayton House 498 - 504 Fulham Road London SW6 5NH

    2018/03937/FUL Submitted 5 Dec 2018 50 yards away

    Respraying of existing window and door frames

    Withdrawn Full applications Windows or glazing 17 docs
  • 461-465 North End Road, London, SW6 1NZ

    2024/03039/ADV Submitted 27 Nov 2024 50 yards away

    93% historically approved · decision due ~11 Feb

    Display of non-illuminated logo and lettering with internally iluminated lettering fascia sign; 1no. internally non-illuminated projecting sign; and 3no. non-illuminated lightbox signs to the shopfront elevation.

    Awaiting decision Advertising Windows or glazing 6 docs
  • 490-492 Fulham Road, London, SW6 5NH

    P/2026/02034/FUL Submitted 5 Aug 2026 50 yards away

    98% historically approved · decision due ~13 Oct

    Erection of an additional floor at roof level; erection of rear extensions at first and second floor levels on top of the rear back addition; further excavation and enlargement of the existing basement.

    Awaiting decision Full applications Extension 33 docs

In Hammersmith and Fulham

  • P/2026/02518/ADV Awaiting decision

    88-90,North End Road, London, W14 9EX

    Display of 1no internally illuminated fascia sign (letters to be illuminated only) and 1no double sided internally illuminated projecting sign at the front elevation.

    Received 30 Sep, published by the council 6 Oct 2026 Advertising
  • P/2026/02514/ADV Awaiting decision

    UNIT 2014, 3 LOCKGATE ROAD, Block G, LONDON, SW6 2FU

    Display of an internally illuminated fascia sign (letters and logo to be illuminated only) above the entrance door to north eastern elevation of the building.

    Received 30 Sep, published by the council 6 Oct 2026 Advertising
  • P/2026/02495/ADV Awaiting decision

    9 Beaumont Avenue, London, W14 9LP

    Display of an externally illuminated billboard sign (measuring 6m wide, 2.3m high and 8.7m above ground level) to the west facing elevation; display of 3no. non-illuminated window vinyls at first floor level and 3no. non-illuminated four sheet advert posters at ground floor level to the north facing elevation.

    Received 28 Sep, published by the council 9 Oct 2026 Advertising
  • 53 King Street, London, W6 9HW

    Display of 1no. internally illuminated fascia sign, 1no. non-illuminated sub fascia sign, and 1no. internally illuminated double sided projecting sign to the front elevation.

    Received 3 Jul, published by the council 31 Jul 2026 Advertising
  • 16 Holland House,Parr's Way,London,Hammersmith And Fulham,W6 9YJ

    Display of 1no internally illuminated fascia lettering sign, 1no internally illuminated penguin logo sign and 1no. non-illuminated vinyl applied to shopfront glazing to western elevation of the building; display of 1no internally illuminated penguin logo sign to northern elevation of the building.

    Received 22 Jun, published by the council 24 Jul 2026 Advertising