Planning application
2025/00643/ADV
Pavement Outside Hammersmith Broadway And The South Side Of The A315 London W6 9DL
Proposal
Display of a freestanding single sided 48 sheet internally illuminated sequential LED digital advertisement screen measuring 3.553m (width) x 6.418m (height) x 0.99m (depth) at a height of 3m above ground level, located on the south side of the A315 and Hammersmith Broadway.
As published by the council, reference 2025/00643/ADV
Timeline
Dates from the published record
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7 Mar 2025
Received by Hammersmith and Fulham
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12 Mar 2025
Validated
Checked as complete and ready for consideration.
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14 Jan 2026
Decision issued: Permitted
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25 Jul 2026
Added to PlanIndex
What happens at appeal
The process from here
This application is at appeal, which passes the decision from the council to the national planning inspectorate, or in Scotland usually to a local review body first. The appeal considers the scheme afresh against the same policies.
Anyone who commented on the original application is normally notified and can comment again within the appeal deadline. Appeal decisions take months rather than weeks, and the outcome replaces the council's decision.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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2025/01323/FUL Refused
Pavement Adjacent To 1 Hammersmith Broadway London W6 9DL
Installation of a "Pulse Smart Hub" consisting of a free-standing structure featuring a fully accessible interactive tablet along with integrated digital display screens on two sides and emergency functionality including provision of defibrillators.
-
2025/01324/ADV Refused
Pavement Adjacent To 1 Hammersmith Broadway London W6 9DL
Display of internally illuminated digital LED screens to both sides of a new free standing "Pulse Smart Hub".
-
2025/01748/DET Awaiting decision
4 Hammersmith Broadway, London, W6 7AL
Submission of details of an enhanced sound insulation value DnT,w and L'nT,w of at least 5dB above the Building Regulations value, for the floor/ceiling/wall structures separating different types of rooms/ uses in adjoining dwellings pursuant to condition 14; written confirmation shall be provided to the council of the intention to commence works pursuant to condition 17 of planning permission ref: 2023/03212/FUL granted 3rd October 2024.
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2024/03098/DET Awaiting decision
2, 4 And 6 Hammersmith Broadway London W6 7AL
Submission of full details of all external facing materials (including manufacturer's specifications, photographs and/ or a physical sample), pursuant to Condition 3; detailed drawings of a typical bay of the front elevation of the building in plan, section and elevation at a scale of no less than 1:20 including the arrangement of the reinstated bottle balustrade and urns at parapet level to nos. 4 and 6 Hammersmith Broadway and junctions with adjacent buildings, pursuant to Condition 4 of planning permission reference: 2023/03212/FUL dated 3rd October 2024.
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2026/00153/ADV Granted
22-26 Hammersmith Broadway, London, W6 7AH
Replacement of 1no existing projecting sign with a new internally illuminated projecting sign to the front elevation.
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2026/00152/FUL Granted
22-26 Hammersmith Broadway, London, W6 7AH
Installation of new replacement awning to the front elevation.
Other advertising applications
In Hammersmith and Fulham
-
2025/01324/ADV Refused
Pavement Adjacent To 1 Hammersmith Broadway London W6 9DL
Display of internally illuminated digital LED screens to both sides of a new free standing "Pulse Smart Hub".
-
P/2026/00761/ADV Granted
Ground Floor,108-114 Fulham Palace Road,London,W6 9PL
Display of 1no. internally illuminated fascia sign, 1no. non-illuminated fascia sign and 1no. internally illuminated projecting sign to the Fulham Palace Road elevation; and display of 1no. internally illuminated fascia sign to the Winslow Road elevation.
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P/2026/01809/ADV Awaiting decision
274 North End Road, London, SW6 1NJ
Display of an internally illuminated fascia sign to the front corner elevation, and 2no. internally illuminated fascia signs and 2no. internally illuminated double sided projecting signs to the side elevations fronting Coomer Place and North End Road.
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P/2026/00504/ADV Granted
49 Goldhawk Road, London, W12 8QP
Display of 1no. internally illuminated fascia sign, 1no. non-illuminated fascia sign, 1no. internally illuminated projecting sign, 1no. dibond panel wrapped around the ATM surround, and 1no. vinyl internally applied to the shopfront glazing to the north elevation at ground floor level.
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2025/00604/ADV Granted
Pavement Outside 65 King Street London W6 9HW
Display of two internally illuminated digital advertisement LCD screens to a proposed BT Street Hub 3 unit following the removal of the existing BT InLink unit located on the Pavement Outside 65 King Street.