Planning application
2011/02961/ADV
Atlantic House 1 Rockley Road London W14 0DJ
Proposal
Proposal 1 - Display of internally illuminated logo and letterset sign on Rockley Road (sign 1), display of internally illuminated projecting box sign on Rockley Road (sign 2), display of internally illuminated letter sign on Rockley Road (Sign 3), display of internally illuminated `totem` sign on Rockley Road (Sign 4), display of non-illuminated logo sign on Charecroft Way (Sign 7), display of internally illuminated letterset sign on Charecroft Way (Sign 8); Proposal 2 - display of internally illuminated sign at a high level, facing towards Shepherds Bush Green (Sign 5), and display of internally illuminated high level letterset sign on flank elevation facing towards Shepherds Bush roundabout (Sign 6).
As published by the council, reference 2011/02961/ADV
Timeline
Dates from the published record
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26 Sep 2011
Received by Hammersmith and Fulham
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21 Nov 2011
Decision issued: Split Decision (Part Approved/Refused)
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25 Jul 2026
Added to PlanIndex
After the decision
The process from here
The council has decided this application; the published outcome sits in the record above and the decision notice on the council portal carries the detail, including any conditions.
If permission was granted, work must normally begin within three years of the decision. If it was refused, the applicant can appeal within the statutory time limit or submit a revised scheme.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
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2003/01083/FUL Decided
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xx
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P/2026/01444/DET Granted
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Other advertising applications
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2025/01324/ADV Refused
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Display of internally illuminated digital LED screens to both sides of a new free standing "Pulse Smart Hub".
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P/2026/00761/ADV Granted
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Display of 1no. internally illuminated fascia sign, 1no. non-illuminated fascia sign and 1no. internally illuminated projecting sign to the Fulham Palace Road elevation; and display of 1no. internally illuminated fascia sign to the Winslow Road elevation.
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P/2026/01809/ADV Awaiting decision
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Display of an internally illuminated fascia sign to the front corner elevation, and 2no. internally illuminated fascia signs and 2no. internally illuminated double sided projecting signs to the side elevations fronting Coomer Place and North End Road.
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P/2026/00504/ADV Granted
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2025/00604/ADV Granted
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Display of two internally illuminated digital advertisement LCD screens to a proposed BT Street Hub 3 unit following the removal of the existing BT InLink unit located on the Pavement Outside 65 King Street.