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Planning application

Mcdonalds Restaurants Ltd Arbor Lane Lowestoft Suffolk NR33 7BG

Awaiting decision East Suffolk DC/26/0943/ADI Illuminated Advertisement Consent

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Illuminated Advertisement Consent (Retrospective) - The unit in question is a purpose designed, double sided, mobile, free standing point-of-sale device to display images of the products and services we sell on the premises. This is not a digital sign, the unit contains canvases with a static image and text.

As published by the council, reference DC/26/0943/ADI

Application record

Reference
DC/26/0943/ADI
Type
Illuminated Advertisement Consent
Status
Awaiting decision
Received
9 Mar 2026
Validated
16 Mar 2026
Ward
Kirkley And Pakefield
Parish
Lowestoft
Postcode
NR33 7BG

Timeline

Dates from the published record

  1. 9 Mar 2026

    Received by East Suffolk

  2. 16 Mar 2026

    Validated

    Checked as complete and ready for consideration.

  3. 24 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 11 May 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    East Suffolk took a median of 53 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Trotter UK Mobile Billboards Ltd Agent, registered in Chelmsford

Active · incorporated 2015 · Chelmsford

3 applications on PlanIndex · across 2 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

7 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with East Suffolk for determination, against a statutory target of eight weeks. Over the last year East Suffolk decided advertisement consent applications in a median of 68 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

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