Planning application
DC/26/0943/ADI
Mcdonalds Restaurants Ltd Arbor Lane Lowestoft Suffolk NR33 7BG
Proposal
Illuminated Advertisement Consent (Retrospective) - The unit in question is a purpose designed, double sided, mobile, free standing point-of-sale device to display images of the products and services we sell on the premises. This is not a digital sign, the unit contains canvases with a static image and text.
As published by the council, reference DC/26/0943/ADI
Timeline
Dates from the published record
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9 Mar 2026
Received by East Suffolk
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16 Mar 2026
Validated
Checked as complete and ready for consideration.
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24 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with East Suffolk for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
DC/26/0946/FUL Awaiting decision
14 Willow Road Lowestoft Suffolk NR33 7BJ
Retrospective application - Retention of a 2.7m close-boarded wooden fence to rear boundary
-
DC/26/1339/VOC Awaiting decision
Pakefield Caravan Park Arbor Lane Lowestoft Suffolk NR33 7BE
Variation of Condition No. 2, 10, 33, 34 & 37 of DC/22/2520/FUL - Extension of Pakefield Holiday Park to provide for the following development on land to the west of the park: 1. A new and improved access and main site entrance off the A12 2. New entrance buildings and clubhouse facility 3. The siting of additional static holiday caravans, involving the rollback of existing static caravans away from the coast 4. Environmental improvements and landscaping throughout
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DC/26/1600/ADN Refused
Land West Of London Road Lowestoft Suffolk
Non-Illuminated Advertisement Consent - Persimmon Homes Anglia - Woods Meadow off-site signage
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DC/26/0696/FUL Refused
Pakefield Caravan Park Arbor Lane Lowestoft Suffolk NR33 7BE
Part retrospective Application - Decking Associated with Static Holiday Caravan
Other advertising applications
In East Suffolk
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DC/26/2552/ADN Awaiting decision
Proposed Sign Eastbridge Road Leiston Suffolk
Non-Illuminated Advertisement Consent - Post & panel signage
-
DC/26/1742/ADN Refused
Part Land At Tobys Walks Between The Junction Of The A12 And The B1387 Blythburgh Suffolk
Non-Illuminated Advertisement Consent - Signage advertising booking details of a campsite for potential tourists
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DC/26/3459/ADI Granted
Unit 1A Common Lane North Beccles Suffolk NR34 9BN
Illuminated Advertisement Consent - Illuminated signs x3 and non-illuminated signs x2 to north elevation.
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DC/26/1600/ADN Refused
Land West Of London Road Lowestoft Suffolk
Non-Illuminated Advertisement Consent - Persimmon Homes Anglia - Woods Meadow off-site signage
-
DC/26/2239/ADI Awaiting decision
Hammonds Norwich Road Halesworth Suffolk IP19 8HX
Illuminated Advertisement Consent - 2no. Canopy mounted internally illuminated 'Lidl' logo sign, of 2500mm(W), x 2500mm (H) x 200mm (D). Maximum luminance levels 550cd/sqm. - 1no. Lidl internally illuminated totem flagpole sign, of 2100mm (W) x 3300mm (H) x 312mm (D). Maximum luminance levels 580cd/sqm. - 1no. Internally illuminated column-mounted poster display unit, of 1700mm (W) x 1170mm (H) x 200mm (D). Maximum luminance levels 279cd/sqm. - 1no. Externally illuminated wall mounted billboard of 3245mm (W) x 1640mm (H). Maximum luminance levels 129cd/sqm. - 2no. Externally illuminated wall mounted billboard of 6300mm (W) x 3250mm (H). Maximum luminance levels 48cd/sqm. Further detail is provided within the package of drawings enclosed within the application.