Planning application
DC/26/1600/ADN
Land West Of London Road Lowestoft Suffolk
Proposal
Non-Illuminated Advertisement Consent - Persimmon Homes Anglia - Woods Meadow off-site signage
As published by the council, reference DC/26/1600/ADN
Timeline
Dates from the published record
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29 Apr 2026
Received by East Suffolk
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24 Jun 2026
Decision issued: Application Refused
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24 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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DC/26/0943/ADI Awaiting decision
Mcdonalds Restaurants Ltd Arbor Lane Lowestoft Suffolk NR33 7BG
Illuminated Advertisement Consent (Retrospective) - The unit in question is a purpose designed, double sided, mobile, free standing point-of-sale device to display images of the products and services we sell on the premises. This is not a digital sign, the unit contains canvases with a static image and text.
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DC/26/1339/VOC Awaiting decision
Pakefield Caravan Park Arbor Lane Lowestoft Suffolk NR33 7BE
Variation of Condition No. 2, 10, 33, 34 & 37 of DC/22/2520/FUL - Extension of Pakefield Holiday Park to provide for the following development on land to the west of the park: 1. A new and improved access and main site entrance off the A12 2. New entrance buildings and clubhouse facility 3. The siting of additional static holiday caravans, involving the rollback of existing static caravans away from the coast 4. Environmental improvements and landscaping throughout
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DC/26/0946/FUL Awaiting decision
14 Willow Road Lowestoft Suffolk NR33 7BJ
Retrospective application - Retention of a 2.7m close-boarded wooden fence to rear boundary
Other advertising applications
In East Suffolk
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DC/26/2552/ADN Awaiting decision
Proposed Sign Eastbridge Road Leiston Suffolk
Non-Illuminated Advertisement Consent - Post & panel signage
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DC/26/1742/ADN Refused
Part Land At Tobys Walks Between The Junction Of The A12 And The B1387 Blythburgh Suffolk
Non-Illuminated Advertisement Consent - Signage advertising booking details of a campsite for potential tourists
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DC/26/3459/ADI Granted
Unit 1A Common Lane North Beccles Suffolk NR34 9BN
Illuminated Advertisement Consent - Illuminated signs x3 and non-illuminated signs x2 to north elevation.
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DC/26/2239/ADI Awaiting decision
Hammonds Norwich Road Halesworth Suffolk IP19 8HX
Illuminated Advertisement Consent - 2no. Canopy mounted internally illuminated 'Lidl' logo sign, of 2500mm(W), x 2500mm (H) x 200mm (D). Maximum luminance levels 550cd/sqm. - 1no. Lidl internally illuminated totem flagpole sign, of 2100mm (W) x 3300mm (H) x 312mm (D). Maximum luminance levels 580cd/sqm. - 1no. Internally illuminated column-mounted poster display unit, of 1700mm (W) x 1170mm (H) x 200mm (D). Maximum luminance levels 279cd/sqm. - 1no. Externally illuminated wall mounted billboard of 3245mm (W) x 1640mm (H). Maximum luminance levels 129cd/sqm. - 2no. Externally illuminated wall mounted billboard of 6300mm (W) x 3250mm (H). Maximum luminance levels 48cd/sqm. Further detail is provided within the package of drawings enclosed within the application.
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DC/26/1177/ADN Granted
Co-op Food Store The Street Walberswick Southwold Suffolk IP18 6UH
Non-Illuminated Advertisement Consent - Sign to site at eaves level of the Tuck Shop. The sign is 9.6m in length, 750mm high and will be hand painted dark green with cream coloured text and a thin offset line to the perimeter. The text will read "Welcome to the Tuck Shop Walberswick" The sign is a flat panel boarded sign that is mounted to the eaves of the existing mono-pitched roof, but will only sit 75mm proud of the existing roof. It is set back behind the existing flat roof and recently permitted roof extension. The sign will mask the existing brickwork and eaves detail and provide the shop with a more traditional appearance. The sign will not have lighting.