174 High Street Cheltenham Gloucestershire GL50 1EP

1. 8 Sep 2026

   Received by Cheltenham

2. 9 Sep 2026

   Validated

   Checked as complete and ready for consideration.

3. 10 Sep 2026

   Added to PlanIndex

4. Decision

   Awaiting decision

   Decision expected by 4 November 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Cheltenham took a median of 46 days over the applications it decided in the last year.

This application is with Cheltenham for determination, against a statutory target of eight weeks. Over the last year Cheltenham decided advertisement consent applications in a median of 57 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• W H Smith 192 - 194 High Street Cheltenham Gloucestershire GL50 1EP

  23/00695/ADV Submitted 24 Apr 2023 50 yards away

  Replacement of internally illuminated fascia signage

  Granted Advertising 5 docs

• London Camera Exchange Promenade Cheltenham Gloucestershire GL50 1LR

  19/00167/LBC Submitted 28 Jan 2019 50 yards away

  Repair and redecoration of 10-14 The Promenade

  Granted Heritage and listed buildings 12 docs

• 14 Promenade Cheltenham Gloucestershire GL50 1LR

  26/00445/LBC Submitted 17 Mar 2026 50 yards away

  Alterations to roof to install a rooflight / automated smoke vent to the rear roof of the property (10-14 Promenade).

  Granted Heritage and listed buildings Loft or dormer 8 docs

• 10 Promenade Cheltenham Gloucestershire GL50 1LR

  25/01334/LBC Submitted 22 Aug 2025 50 yards away

  Install a rooflight and automated smoke vent to the rear roof of the property.

  Granted Heritage and listed buildings Loft or dormer 7 docs

• 10 Promenade Cheltenham Gloucestershire GL50 1LR

  25/01302/DISCON Submitted 18 Aug 2025 50 yards away

  Part discharge of condition 6, smokevent/ rooflight install, of granted permission 24/01608/LBC.

  Withdrawn Conditions Loft or dormer 2 docs

• 14 Promenade Cheltenham Gloucestershire GL50 1LR

  24/01608/LBC Submitted 27 Sep 2024 50 yards away

  Change of use of upper floors to residential apartments and minor alterations to listed building at 10-14 promenade. (Revised application of 20/02019/LBC).

  Granted Heritage and listed buildings New dwelling 13 docs

• 26/01571/ADV Awaiting decision

  Taco Bell 211 High Street Cheltenham Gloucestershire GL50 3HH

  New fascia sign, projecting sign and window manifestations

  Received 5 Oct, published by the council 6 Oct 2026 Advertising
• 26/01559/ADV Awaiting decision

  The Wilson Cheltenham Art Gallery And Museum Clarence Street Cheltenham Gloucestershire GL50 3JT

  Display of external signage and exhibition graphics at The Wilson Art Gallery and Museum, including two projecting exhibition banners, an external Spriitex display frame, and temporary exhibition-related window graphics/vinyls.

  Received 1 Oct, published by the council 5 Oct 2026 Advertising
• 26/01553/ADV Awaiting decision

  ASDA Stores Limited Hatherley Lane Cheltenham Gloucestershire GL51 6PN

  Installation of new signage associated with the click and collect bays, including slat replacement sign within existing Totem sign, directional twin post signage, post mounted directional signage, and courier collection twin post signage.

  Received 30 Sep, published by the council 1 Oct 2026 Advertising
• 26/01231/ADV Granted

  McDonalds 374 Gloucester Road Cheltenham Gloucestershire GL51 7AY

  Installation of 2no. internally illuminated 'McDonald's' letterset.

  Received 31 Jul, published by the council 6 Aug 2026 Advertising
• 26/01241/ADV Granted

  Morrisons Petrol Filling Station Caernarvon Road Cheltenham Gloucestershire GL51 3BW

  Erection of 1 no. digital D6 small format advertisement display.

  Received 4 Aug, published by the council 6 Aug 2026 Advertising