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Planning application

McDonalds 374 Gloucester Road Cheltenham Gloucestershire GL51 7AY

Awaiting decision Cheltenham 26/01231/ADV Advertising

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Installation of 2no. internally illuminated 'McDonald's' letterset.

As published by the council, reference 26/01231/ADV

Application record

Reference
26/01231/ADV
Category
Advertising
Status
Pending Consideration
Received
31 Jul 2026
Validated
1 Aug 2026
Ward
Benhall/The Reddings/Fiddlers Green
Decision by
Delegated Decision
Postcode
GL51 7AY

Timeline

Dates from the published record

  1. 31 Jul 2026

    Received by Cheltenham

  2. 1 Aug 2026

    Validated

    Checked as complete and ready for consideration.

  3. 6 Aug 2026

    Added to PlanIndex

  4. 7 Aug 2026

    Status changed to Pending Consideration

  5. Decision

    Awaiting decision

    Decision expected by 26 September 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Cheltenham took a median of 44 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Agent on file, registered in Bury St. Edmunds

532 applications on PlanIndex · across 123 councils · 96% granted

Trade members see who it is, their full track record, and every application they have filed.

See who's behind it

Applicant on file, registered in London

29 applications on PlanIndex · across 12 councils · 91% granted

Trade members see who it is, their full track record, and every application they have filed.

See who's behind it

Documents

Plans, drawings, consultee responses and the officer's report

5 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What happens while it is decided

The process from here

This application is with Cheltenham for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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Within 500 metres

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