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Planning application

2026/3045/A

Mid City Place 71 High Holborn London WC1V 6EA

Awaiting decision Camden Advertisement Consent

Proposal

Installation of vertical illuminated building signage, main entrance canopy signage and retail flag signage.

As published by the council, reference 2026/3045/A

Timeline

Dates from the published record

  1. 21 Jul 2026

    Received by Camden

  2. 24 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Camden for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 2018/3400/P Granted

    Mid City Place 71 High Holborn London WC1V 6EA

    Installation of ground floor entrance on Red Lion Street

    12 Sep 2018 0m away Full applications
  • 2020/0337/P Granted

    Ground Floor Unit 4, 71 High Holborn London WC1V 6DA

    Change of use at ground floor from A1 (cafe) to A2 (building society)

    11 Sep 2020 0m away Full applications
  • 2026/1882/P Withdrawn

    Mid City Place 71 High Holborn London WC1V 6EA

    Amendments to include installation of additional door and louvre to planning permission granted under reference 2019/0164/P dated 04/03/2019 (as amended by ref. 2019/1413/P dated 01/05/2019 and 2025/1743/P dated 22/05/2025) for ' Installation of 3x doors and balustrade at 6th floor level to create new terrace.'

    12 May 2026 0m away Amendments
  • 2011/1467/A Granted

    Mid City Place 71 High Holborn London WC1V 6EA

    Display of internally illuminated fascia sign to restaurant (Class A3).

    18 May 2011 0m away
  • 2026/1883/P Withdrawn

    Mid City Place 71 High Holborn London WC1V 6EA

    Amendment to Condition 4 (hours of use) to allow it to be used until 9pm to planning permission granted under reference 2019/0164/P dated 04/03/2019 (as amended by ref. 2019/1413/P dated 01/05/2019 and 2025/1743/P dated 22/05/2025) for ' Installation of 3x doors and balustrade at 6th floor level to create new terrace.'

    12 May 2026 0m away Amendments
  • 2019/2688/P Refused

    Land Outside 71 High Holborn London WC1V 6EA

    Installation of 1 x replacement telephone kiosk on the pavement.

    12 Jul 2019 0m away Full applications

In Camden

  • 2026/3257/A Awaiting decision

    52 Neal Street London WC2H 9PA

    Display of 1 x non-illuminated fascia sign, 1 x non-illuminated replacement projecting sign, and printed advertisement on awnings.

    29 Jul 2026 Advertising
  • 2026/3172/A Awaiting decision

    19 Earlham Street London WC2H 9LL

    Display of an externally illuminated fascia sign and non-illuminated hanging sign to shopfront.

    28 Jul 2026 Advertising
  • 2026/3234/A Awaiting decision

    Unit 1198 Coal Drops Yard London N1C 4DQ

    Display of 1 no. internally illuminated fascia sign and 1 no. non-illuminated hanging sign

    28 Jul 2026 Advertising
  • 2026/3161/A Awaiting decision

    48 Monmouth Street London WC2H 9EP

    Display of 1 x non-illuminated fascia sign and 1 x non-illuminated replacement projecting sign.

    27 Jul 2026 Advertising
  • 2026/2343/A Granted

    10 Leather Lane London EC1N 7SS

    Display of 1 x internally illuminated (lettering only) fascia sign and 1 x internally illuminated (lettering/logo only) projecting sign.

    19 Jun 2026 Advertising